Live commerce is the ultimate crossroads of retail sales and social media, where brands can combine the personal shopping experience of in-store browsing with the consumer convenience of being wherever they can get an internet connection. Flat item images turn into real live expert product demonstrations. Guesswork turns into a confident shopping and buying experience.
But for many brands, it still hasn’t made it into their marketing plans. While data shows that live commerce has already taken off — and is only expected to grow in the coming years — it’s still an emerging trend in some regions. Our Live Commerce Trends Guide will help you understand both where it is now, and what’s coming next.
Readers will better understand:
The stats that show live commerce will be a massive force in the U.S. retail market and may completely reshape how people shop within the next five years
That many major U.S. brands are already getting ahead of the curve on live commerce and creating incredible experiences for their customers
How integrating Voice of Customer (VoC) data into live commerce takes the customer experience you deliver to the next level