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Insights
Exploring trends re-imagining CX


Voice of the customer: Driving customer satisfaction and retention in financial services in 2025
In 2025, CX leaders in the financial services industry face a critical juncture. Customers and clients expect seamless, intuitive...
4 min read


Firing on All Cylinders: Frontline Performance with VOC Programs
Last week, I begrudgingly brought my SUV to the dealership for a routine inspection and oil change. I dread these service visits (and put...
4 min read


Generative AI and Enterprise Intelligence: The Next Horizon for VOC
Artificial intelligence (AI) has been evolving rapidly, and one of its most promising applications is generative AI. This technology is...
3 min read


5 VOC Design Themes to Advise Strategy
When designing and maturing a VOC program, there are a slew of best practices and approaches to consider that will help ensure you are...
2 min read


Leveraging Voice of the Customer Data to Create Seamless CX
As consumers, we’re enveloped by new technology that creates a dizzying array of multiple new digital touchpoints that go far beyond...
6 min read


Voice of the Customer: Creating a Connected Customer Experience
Born Digital, Episode 6 Recap The race toward digital transformation is on, with investments in these efforts expected to reach $3.4...
4 min read


Five Reasons Why a New Approach to CCaaS Is Needed
In the ever-evolving landscape of customer service, delivering elevated customer experience (CX) is the holy grail for businesses seeking...
4 min read


60% of companies to prioritise CX investments in 2024
Key insights from Customer Experience Live Show UK 2023. London, UK – 27 September, 2023 – In a bid to enable organisations across the...
3 min read


Customer Feedback & VoC Should be at the Center of All Decision Making
Organisations that prioritise customer feedback as a key input to make their critical business decisions are the ones that will survive...
3 min read


7 Mistakes To Avoid When Mapping Customer Journeys
According to the CX Live Intelligence Report 2023, a staggering 35% of the surveyed companies in the Middle East are re-evaluating their...
2 min read


Fidelity International increases revenue by focusing on the Voice of the Client powered by Medallia
“Our VoC programme is central to Fidelity’s culture of customer obsession. It allows us to really understand client journeys and use that...
2 min read


8 Live commerce trends changing the online shopping landscape
Live commerce is the ultimate crossroads of retail sales and social media, where brands can combine the personal shopping experience of...
1 min read
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