Depending on your organisation’s data and automation roadmap, choosing the right technology partner is extremely important as it will...

From the start of your CX journey, the brand will need to articulate the business goals and focus on identifying what to achieve in the...

As we enter 2022 the spotlight is on the value of customer care, which ultimately raises the importance of customer journeys and...

Engage with your customers anytime, anywhere, across channels and in multiple languages, with complete journey control and campaign...

Enhance the efficacy of your organisational processes with AI-workers that possess the unique capability of self-healing and...

Conversational commerce helps engage your customers wherever they are. Through conversational virtual assistants, across text and voice,...

About Speero Founded in 2017, Speero is a Riyadh-based auto parts marketplace that allows users to buy new and used automotive spare...

Quick facts 359% Uplift in overall revenue generated 250% Boost in sell queries created on Day 1 of installing the app 52% Uplift in new...

Quick Facts 120%Uplift in the number of orders placed by abandoners 99.21%Uplift in revenue generated through cross-sell campaigns...

The Insurance sector in India consists of a total of 57 insurance companies. Out of which 24 companies are the life insurance providers,...

Go-MMT is India’s leading online travel company with an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo, and...

DODuae.com is one of UAE’s largest online shopping stores. Started in 2015, it managed to rapidly grow its traction because of its...

Today’s consumers demand a consistent, personalized, and always-on experience across multiple devices and touchpoints. They desire...

As far as promotional marketing goes, loyalty programs make the most interesting case studies. The best examples combine all sorts of...

Customers see an estimated 6000 to 10000 ads every day. One irrelevant ad could easily make you the annoying brand that’s just a click...

Making improvements to your product or services based on customer feedback takes a significant amount of time. To understand your...

The complete customer engagement guide to design high performing digital banking experiences that span across a customer's lifecycle....

As an email marketer, you probably use open rate as a primary metric to measure the performance of your email campaigns. After all, high...

The impact of COVID-19 pandemic changed all aspects of our lives, from the way we interact socially to the way we operate professionally...

Getting started with digital transformation is one task and ensuring that this process is a success is another. Below are a few tips that...