Artificial Intelligence has long been thought of as a means to create entities that can mimic human intelligence. And although the...

WhatsApp is right at the top of the planet's most extensively used messaging applications. It serves as an avenue for businesses to...

AI has paved the way for brands to revolutionize their customer experience. From resolving queries to processing transactions, AI...

Did you know 65% of a brand’s business comes from existing customers? This means customer retention and customer loyalty play a major...

A recent study found that brands were able to increase their sales by 67% with the help of a chatbot. Marketers want to dig deep into...

Now that the holidays are over and we’ve welcomed a new year, it’s time to crack on with work. To get you all set for the new year, we’ve...

As businesses look to differentiate themselves, the digital experience is a key battleground where loyalty is won and lost. So it’s...

Consumers want better experiences in 2022, and businesses are failing to respond – risking on average 9.5% of their revenue. It’s time to...

Our 2022 Global Consumer Experience Trends report revealed that consumers are more disenfranchised with customer experience than ever -...

Marketing Technology as a sector is growing at a breakneck pace and gaining traction, even among traditional markets. With CMOs becoming...