Insights

Family is the core of Arab society. It is no coincidence then that family businesses are the backbone of its economies. In fact, most...

Industry expert Juanita Coley shares her practical tips for implementing AI to empower agents and please customers. As head of global CX...

These are the lands of opportunity, and on such surprisingly fertile sand many a business empire has grown. There is a feeling of...

What if there was a better way? What if customer support leaders could move past the scheduling nightmares and manage their contact...

We have been hit by monumental organisational changes in these last few months as customer needs and expectations have shifted...

Benchmarking and measuring customer interactions against defined customer experience standards is imperative to ensure the brand health...

In order to be a category leader, maintaining strong brand health is vital, thus establishing a gold standard that measures and tracks...

Depending on your organisation’s data and automation roadmap, choosing the right technology partner is extremely important as it will...

From the start of your CX journey, the brand will need to articulate the business goals and focus on identifying what to achieve in the...

As we enter 2022 the spotlight is on the value of customer care, which ultimately raises the importance of customer journeys and...

Engage with your customers anytime, anywhere, across channels and in multiple languages, with complete journey control and campaign...

Conversational commerce helps engage your customers wherever they are. Through conversational virtual assistants, across text and voice,...

About Speero Founded in 2017, Speero is a Riyadh-based auto parts marketplace that allows users to buy new and used automotive spare...

Quick facts 359% Uplift in overall revenue generated 250% Boost in sell queries created on Day 1 of installing the app 52% Uplift in new...

Quick Facts 120%Uplift in the number of orders placed by abandoners 99.21%Uplift in revenue generated through cross-sell campaigns...

The Insurance sector in India consists of a total of 57 insurance companies. Out of which 24 companies are the life insurance providers,...

Go-MMT is India’s leading online travel company with an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo, and...

DODuae.com is one of UAE’s largest online shopping stores. Started in 2015, it managed to rapidly grow its traction because of its...

Today’s consumers demand a consistent, personalized, and always-on experience across multiple devices and touchpoints. They desire...

As far as promotional marketing goes, loyalty programs make the most interesting case studies. The best examples combine all sorts of...