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Insights
Exploring trends re-imagining CX


Family Businesses and the Strategic Imperative of IPO Readiness
Family is the core of Arab society. It is no coincidence then that family businesses are the backbone of its economies. In fact, most...
5 min read


AI in Workforce Engagement Management (WEM): Five steps to success
Industry expert Juanita Coley shares her practical tips for implementing AI to empower agents and please customers. As head of global CX...
6 min read


ME Digital Group – The Story
These are the lands of opportunity, and on such surprisingly fertile sand many a business empire has grown. There is a feeling of...
3 min read


So long scheduling nightmares: Meet your new contact center WFM solution
What if there was a better way? What if customer support leaders could move past the scheduling nightmares and manage their contact...
4 min read


How do you overcome organisational inertia and deliver great CX to maintain category leadership?
We have been hit by monumental organisational changes in these last few months as customer needs and expectations have shifted...
28 min read


Brand health playbook and metrics
Benchmarking and measuring customer interactions against defined customer experience standards is imperative to ensure the brand health...
2 min read


Why brand health is an extremely important metrics of your CX program?
In order to be a category leader, maintaining strong brand health is vital, thus establishing a gold standard that measures and tracks...
2 min read


Choosing the right strategic partners – A VoC case study
Depending on your organisation’s data and automation roadmap, choosing the right technology partner is extremely important as it will...
3 min read


How to set your CX goals and implement them successfully
From the start of your CX journey, the brand will need to articulate the business goals and focus on identifying what to achieve in the...
4 min read


Customer Experience Strategy Playbook for 2022
As we enter 2022 the spotlight is on the value of customer care, which ultimately raises the importance of customer journeys and...
6 min read


How to boost customer engagement with conversational AI
Engage with your customers anytime, anywhere, across channels and in multiple languages, with complete journey control and campaign...
2 min read


Sell more with conversational commerce - 25% annual revenue increase
Conversational commerce helps engage your customers wherever they are. Through conversational virtual assistants, across text and voice,...
2 min read


Speero, Saudi's largest marketplace for automotive aftersales, increases its revenue by 25%
About Speero Founded in 2017, Speero is a Riyadh-based auto parts marketplace that allows users to buy new and used automotive spare...
2 min read


Cashify, an online marketplace for pre-owned gadgets, drives 359% uplift in revenue using WebEngage
Quick facts 359% Uplift in overall revenue generated 250% Boost in sell queries created on Day 1 of installing the app 52% Uplift in new...
3 min read


FirstCry, Asia's largest baby & kids online store, boosts its repeat purchases by 400%
Quick Facts 120%Uplift in the number of orders placed by abandoners 99.21%Uplift in revenue generated through cross-sell campaigns...
2 min read


How Edelweiss Tokio Life uses personalisation to build a truly multi-channel business
The Insurance sector in India consists of a total of 57 insurance companies. Out of which 24 companies are the life insurance providers,...
7 min read


How Go-MMT, India’s leading OTA brand, boosts its hotel partner engagement by 20%
Go-MMT is India’s leading online travel company with an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo, and...
6 min read


How do you achieve 54.1% uplift in conversion of new visitors?
DODuae.com is one of UAE’s largest online shopping stores. Started in 2015, it managed to rapidly grow its traction because of its...
3 min read


AI-powered, Insights-led Customer Engagement for the Mobile-first Consumer
Today’s consumers demand a consistent, personalized, and always-on experience across multiple devices and touchpoints. They desire...
4 min read


How To Build Loyalty Programs That Your Customers Will Love
As far as promotional marketing goes, loyalty programs make the most interesting case studies. The best examples combine all sorts of...
4 min read
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