How Edelweiss Tokio Life uses personalisation to build a truly multi-channel business

The Insurance sector in India consists of a total of 57 insurance companies. Out of which 24 companies are the life insurance providers, and the remaining 33 are non-life insurers. Edelweiss Tokio Life is a new generation life insurer with a presence in 93 cities through its 121 branches.


Established in 2011, Edelweiss Tokio Life is a joint venture between Edelweiss Financial Services, a diversified financial services company, and Tokio Marine Holdings, a global insurance giant.