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2024 Mobile Customer-Initiated Best Practices
As experienced Customer Experience (CX), User Experience (UX), Experience Management (XM), Voice of the Customer (VoC), and Voice of the...
Firing on All Cylinders: Frontline Performance with VOC Programs
Last week, I begrudgingly brought my SUV to the dealership for a routine inspection and oil change. I dread these service visits (and put...
Generative AI and Enterprise Intelligence: The Next Horizon for VOC
Artificial intelligence (AI) has been evolving rapidly, and one of its most promising applications is generative AI. This technology is...
5 VOC Design Themes to Advise Strategy
When designing and maturing a VOC program, there are a slew of best practices and approaches to consider that will help ensure you are...
1:1 Personalization: How to create omnichannel experiences at scale
Learn what 1:1 personalization is, why it's important, and how to use robust data collection and analysis to deliver a personalized...
Content & Beyond 2024: The 7 key takeaways for marketers everywhere
Whether you were intently watching all the talks at Content & Beyond this year, missed a couple of them, or missed the event completely,...
A quick reference guide to measuring customer experience
The axiom "you can't manage what you don't measure" is particularly true of customer experience (CX), but the multi-faceted nature of CX...
Insurance 2024: Three AI Applications to Address Market Uncertainties
2023 was a challenging year for the global economy: a prolonged recession, unforeseen catastrophe, and rising political tensions. Moving...
The Evolving Landscape of Software as a Medical Device (SaMD): Bridging Innovation and Regulation
Software as a Medical Device (SaMD) represents a groundbreaking convergence of technology and medicine. It refers to software...
Future-Proofing Your Business with Hyperautomation
Robotic process automation (RPA) is a well-established means of automating repetitive business processes implemented in software. It’s...
Cloud Migration Done, Now What? Unlocking the True Value of Data Through Data Mining
In recent years, organizations have strategically embraced cloud migration to attain agility and scalability. The cloud's innovation has...
Data warehouse vs. CDP: What are the differences and synergistic potential
Find out the difference between a CDP and a data warehouse and how to apply these technologies to create architecture that best reflects...
Beat the 3rd party cookie ban, here's the plan
Google finishes what they set out to do – ending support for 3rd party cookies in phases, and changing the data landscape forever. Some...
Milestone Moment: Meiro secures strategic $3M pre-series A funding to drive global growth
Meiro has successfully secured US$3 million in an over-subscribed pre-Series A round, led by Southeast Asian VC firm Wavemaker Partners,...
AI for customer service: how to improve CX beyond chatbots
Chatbots have become practically synonymous with artificial intelligence (AI) for customer service. The chatbots that leverage AI and...
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