Increase brand desire
A revolutionary AI-powered engine that helps business leaders identify real-time drivers of brand desire to directly impact commercial...
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Identifying unrealized market potential using Robotic Process Automation
Business leaders are well acquainted with RPA and are aware of the several benefits that automation could bring. From cutting down costs...
Conversational AI use case: helping the IT Help Desk
Since the pandemic, IT help desks have been overwhelmed with requests for assistance. Conversational artificial intelligence (AI) and...
Clever tips to maintain the efficiency of digital transformation and customer experience
Getting started with digital transformation is one task and ensuring that this process is a success is another. Below are a few tips that...
How data can fast-track advanced CX delivery
Delivering an exemplary customer experience is a huge benefit for all businesses The better experiences customers obtain, the more...
How to create data-driven customer experiences
Brands are leveraging cutting-edge technology to deliver an exemplary customer experience (CX) at every customer touchpoint to be ahead...
Tech Trends - Digital transformation in BFSI
As the Middle East customer expectations evolve, CX and digital systems need to be ready to deliver instant expectations, zero physical...
3 steps to designing a strong data foundation for AI implementation to transform CX
According to a survey Customer Experience Live conducted in April 2021, the most popular AI applications that require structured data includ
Artificial Intelligence and Intelligent Automation are transforming customer experience
Organisations have been investing heavily in omnichannel redesign to enhance their CX and sales. In the CX Live 2021 survey, 58% of companie
4 principles of effective data governance
Building a data-driven culture is a meticulous task, one that is well rewarded over time. Organisations must attach goals and milestones...
Where has it gone wrong? – 4 reasons for a crumbling data foundation
Getting the data required for an AI and IA project, preparing it for analysis, protecting privacy, and ensuring security can be a hugely...
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