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Insights
Exploring trends re-imagining CX


Empower IT and Data Science Teams with Unique Behavioral Data
Welcome to our final installment in our blog series on the power of data-driven interaction analytics. The first blog illustrates how...
4 min read


2024 Mobile Customer-Initiated Best Practices
As experienced Customer Experience (CX), User Experience (UX), Experience Management (XM), Voice of the Customer (VoC), and Voice of the...
4 min read


Firing on All Cylinders: Frontline Performance with VOC Programs
Last week, I begrudgingly brought my SUV to the dealership for a routine inspection and oil change. I dread these service visits (and put...
4 min read


Generative AI and Enterprise Intelligence: The Next Horizon for VOC
Artificial intelligence (AI) has been evolving rapidly, and one of its most promising applications is generative AI. This technology is...
3 min read


5 VOC Design Themes to Advise Strategy
When designing and maturing a VOC program, there are a slew of best practices and approaches to consider that will help ensure you are...
2 min read


1:1 Personalization: How to create omnichannel experiences at scale
Learn what 1:1 personalization is, why it's important, and how to use robust data collection and analysis to deliver a personalized...
4 min read


Content & Beyond 2024: The 7 key takeaways for marketers everywhere
Whether you were intently watching all the talks at Content & Beyond this year, missed a couple of them, or missed the event completely,...
6 min read


A quick reference guide to measuring customer experience
The axiom "you can't manage what you don't measure" is particularly true of customer experience (CX), but the multi-faceted nature of CX...
8 min read


Insurance 2024: Three AI Applications to Address Market Uncertainties
2023 was a challenging year for the global economy: a prolonged recession, unforeseen catastrophe, and rising political tensions. Moving...
5 min read


The Evolving Landscape of Software as a Medical Device (SaMD): Bridging Innovation and Regulation
Software as a Medical Device (SaMD) represents a groundbreaking convergence of technology and medicine. It refers to software...
2 min read


Future-Proofing Your Business with Hyperautomation
Robotic process automation (RPA) is a well-established means of automating repetitive business processes implemented in software. It’s...
5 min read


Cloud Migration Done, Now What? Unlocking the True Value of Data Through Data Mining
In recent years, organizations have strategically embraced cloud migration to attain agility and scalability. The cloud's innovation has...
6 min read


Data warehouse vs. CDP: What are the differences and synergistic potential
Find out the difference between a CDP and a data warehouse and how to apply these technologies to create architecture that best reflects...
3 min read


Beat the 3rd party cookie ban, here's the plan
Google finishes what they set out to do – ending support for 3rd party cookies in phases, and changing the data landscape forever. Some...
7 min read


Milestone Moment: Meiro secures strategic $3M pre-series A funding to drive global growth
Meiro has successfully secured US$3 million in an over-subscribed pre-Series A round, led by Southeast Asian VC firm Wavemaker Partners,...
3 min read


AI for customer service: how to improve CX beyond chatbots
Chatbots have become practically synonymous with artificial intelligence (AI) for customer service. The chatbots that leverage AI and...
6 min read


So long scheduling nightmares: Meet your new contact center WFM solution
What if there was a better way? What if customer support leaders could move past the scheduling nightmares and manage their contact...
4 min read


How to measure customer satisfaction: understanding the top 4 metrics
In competitive markets, increasing customer satisfaction is vital to maintaining (or increasing) market share. Customer satisfaction...
6 min read


How proper loan underwriting partner can protect you against the increased fraud ~ServiceFirst
Based on the 2022 Annual LexisNexis Risk Solutions Study, fraud costs across U.S. and Canadian financial firms have risen by 22.4%...
2 min read


Discover the Power of a Customer Data Hub: Boost Your Business Insights Today by Centro
Unprecedented amounts of customer data are constantly making their way into your business's data portals, be it your customer...
4 min read
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