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Insights
Exploring trends re-imagining CX


2025 CX Insights: Trends, Strategies, and What’s Next for Your Business?
As we enter 2025, Customer Experience (CX) remains a key driver of business success, directly impacting growth, loyalty, and...
4 min read


Why Failing to Invest in Scalability Hurts Your CX Strategy
What happens when your CX strategy isn’t built to grow? Failing to invest in scalability can cripple your customer experience, leaving...
5 min read


IDC and Sprinklr Unveil New Research on 2025 AI Priorities
Report surveyed 500 contact center and 500 marketing leaders on their goals for AI-led CX transformation. NEW YORK, NY — October 30, 2024...
3 min read


Customer Journey: Stages, Mapping & Examples
Customer journeys can be elusive. Learn more about customer journey mapping and how it can help brands create better experiences for...
10 min read


Leveraging Voice of the Customer Data to Create Seamless CX
As consumers, we’re enveloped by new technology that creates a dizzying array of multiple new digital touchpoints that go far beyond...
6 min read


Voice of the Customer: Creating a Connected Customer Experience
Born Digital, Episode 6 Recap The race toward digital transformation is on, with investments in these efforts expected to reach $3.4...
4 min read


How Zoom Optimized Its Digital Experience During Explosive, 10x Growth
Imagine what it’s like to go from a few million weekly visitors to hundreds of millions of weekly visitors in a matter of weeks. Think of...
5 min read


2024: Time to leap into innovation, embrace AI's dragon's breath and take customer experience to new heights
Ever wonder what you would do with one extra day? That's the gift a leap year gives us every four years—when the calendar delivers 29...
7 min read


Shaping the future of intelligent CX with Zendesk AI
Today we announced Zendesk AI, our intelligence layer and a new offering that combines years’ worth of Zendesk data and insights with new...
5 min read


Key Stages in Cloud Contact Center Migration
Cloud contact center migration can be a complex and challenging journey. Businesses that choose to follow this path can gain many...
4 min read


Testing for Superior CX with Cyara
Customer experience (CX) is a crucial, yet often overlooked, aspect of any testing journey. According to a survey conducted by Qualtrics...
6 min read


Creating a customer experience maturity model: measuring CX progress
Leaders of the most successful businesses know that providing the best customer experience (CX) in their markets leads to greater...
6 min read


Steps To Leverage The Power of AI: Revolutionising CX Personalisation
In this age of rapid digital embracement, brands are expected to deliver a high level of personalisation to their customers. Businesses...
2 min read


7 Mistakes To Avoid When Mapping Customer Journeys
According to the CX Live Intelligence Report 2023, a staggering 35% of the surveyed companies in the Middle East are re-evaluating their...
2 min read


British Council from High Social Media Response Times to High Sales Growth in 11 months by RAYA CX
RAYA CX is putting a spotlight on its successful CX journey with the British Council in the MENA region through our case study. RCX has...
2 min read


Customer Loyalty – what no one is talking about
Did you know 65% of a brand’s business comes from existing customers? This means customer retention and customer loyalty play a major...
5 min read


9 reasons to use a chatbot for your business
A recent study found that brands were able to increase their sales by 67% with the help of a chatbot. Marketers want to dig deep into...
4 min read


5 Steps to Elevate Your Brand with Social Customer Care
Does your company claim that your “customers come first?” Good! They should. But lots of companies make this claim—and becoming a...
1 min read


Customer Experience Strategy Playbook for 2022
As we enter 2022 the spotlight is on the value of customer care, which ultimately raises the importance of customer journeys and...
6 min read


FirstCry, Asia's largest baby & kids online store, boosts its repeat purchases by 400%
Quick Facts 120%Uplift in the number of orders placed by abandoners 99.21%Uplift in revenue generated through cross-sell campaigns...
2 min read
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