The power of advanced customer identity resolution in driving exceptional marketing results with CDP
Understanding and engaging customers across devices and channels is complex. Yet, with customer identity resolution, enhanced insights,...
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Speero, Saudi's largest marketplace for automotive aftersales, increases its revenue by 25%
About Speero Founded in 2017, Speero is a Riyadh-based auto parts marketplace that allows users to buy new and used automotive spare...
How Edelweiss Tokio Life uses personalisation to build a truly multi-channel business
The Insurance sector in India consists of a total of 57 insurance companies. Out of which 24 companies are the life insurance providers,...
Mapping The Customer’s Journey: The Secret to Converting Customers into Brand Evangelists
Customers see an estimated 6000 to 10000 ads every day. One irrelevant ad could easily make you the annoying brand that’s just a click...
How to create data-driven customer experiences
Brands are leveraging cutting-edge technology to deliver an exemplary customer experience (CX) at every customer touchpoint to be ahead...
Reimagining customer experience and engagement
Across every geography and industry, innovation, transformation, and evolving business models are a norm. The need to connect with...
Customer experience needs to be more in the moment
Instead of looking for a one-size-fits-all solution, or even a set of solutions, organisations need to be flexible. Look for the clues...
Back to the CX future
While doing regular research on the latest CX trends and development, I get to speak to many CX professionals from several different...
Multi-experience (MX) helps organisations deliver frictionless CX
The needs and expectations of the customer and employee are very similar and therefore organisations must deliver a unified, seamless...
Top 3 Contact Centre Tech Trends for 2021
CCaaS enables you to leverage digital deflection—virtual agents, web experience, and self-service channels—thereby reducing toll-free...
5 tips to make social media your best performing customer service channel
Customer service and customer experience transformation will be supercharged via social media going forward. In a survey of 1500...
5 ways ML can assist in customer engagement
Machine learning has shown enormous promise and will only improve in efficacy and evaluation over time. Machine learning approaches are...
Place customers at the heart of every decision to achieve CX success and tangible ROI
With declarations of significant CX investments on the rise, there’s a definite sense that brands and businesses of all sizes are coming...
6 ways to re-imagine your B2B customer experience
Companies should have a clear understanding of their customer personas and map their journeys to higher satisfaction and seamless...
Amplifying engagement and experience when your customers need you the most
Companies need to work harder and, more importantly, smarter to reach and retain their intended audience, as the market realities of the...
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