Insights

Understanding and engaging customers across devices and channels is complex. Yet, with customer identity resolution, enhanced insights,...

About Speero Founded in 2017, Speero is a Riyadh-based auto parts marketplace that allows users to buy new and used automotive spare...

The Insurance sector in India consists of a total of 57 insurance companies. Out of which 24 companies are the life insurance providers,...

Customers see an estimated 6000 to 10000 ads every day. One irrelevant ad could easily make you the annoying brand that’s just a click...

Brands are leveraging cutting-edge technology to deliver an exemplary customer experience (CX) at every customer touchpoint to be ahead...

Across every geography and industry, innovation, transformation, and evolving business models are a norm. The need to connect with...

Instead of looking for a one-size-fits-all solution, or even a set of solutions, organisations need to be flexible. Look for the clues...

While doing regular research on the latest CX trends and development, I get to speak to many CX professionals from several different...

The needs and expectations of the customer and employee are very similar and therefore organisations must deliver a unified, seamless...

CCaaS enables you to leverage digital deflection—virtual agents, web experience, and self-service channels—thereby reducing toll-free...

Customer service and customer experience transformation will be supercharged via social media going forward. In a survey of 1500...

Machine learning has shown enormous promise and will only improve in efficacy and evaluation over time. Machine learning approaches are...

With declarations of significant CX investments on the rise, there’s a definite sense that brands and businesses of all sizes are coming...

Companies should have a clear understanding of their customer personas and map their journeys to higher satisfaction and seamless...

Companies need to work harder and, more importantly, smarter to reach and retain their intended audience, as the market realities of the...