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Insights
Exploring trends re-imagining CX


Five Reasons Why a New Approach to CCaaS Is Needed
In the ever-evolving landscape of customer service, delivering elevated customer experience (CX) is the holy grail for businesses seeking...
4 min read


Why a Mass Texting Service is Necessary for Your Business
Currently, mass texting is one of the most popular techniques for brand promotion, and if you aren't utilizing this high-engagement...
2 min read


10 Ways Marketers are Using Technology to Improve Customer Experience
Marketing Technology as a sector is growing at a breakneck pace and gaining traction, even among traditional markets. With CMOs becoming...
6 min read


5 Steps to Elevate Your Brand with Social Customer Care
Does your company claim that your “customers come first?” Good! They should. But lots of companies make this claim—and becoming a...
1 min read


How to boost customer engagement with conversational AI
Engage with your customers anytime, anywhere, across channels and in multiple languages, with complete journey control and campaign...
2 min read


Speero, Saudi's largest marketplace for automotive aftersales, increases its revenue by 25%
About Speero Founded in 2017, Speero is a Riyadh-based auto parts marketplace that allows users to buy new and used automotive spare...
2 min read


Cashify, an online marketplace for pre-owned gadgets, drives 359% uplift in revenue using WebEngage
Quick facts 359% Uplift in overall revenue generated 250% Boost in sell queries created on Day 1 of installing the app 52% Uplift in new...
3 min read


FirstCry, Asia's largest baby & kids online store, boosts its repeat purchases by 400%
Quick Facts 120%Uplift in the number of orders placed by abandoners 99.21%Uplift in revenue generated through cross-sell campaigns...
2 min read


How Edelweiss Tokio Life uses personalisation to build a truly multi-channel business
The Insurance sector in India consists of a total of 57 insurance companies. Out of which 24 companies are the life insurance providers,...
7 min read


How Go-MMT, India’s leading OTA brand, boosts its hotel partner engagement by 20%
Go-MMT is India’s leading online travel company with an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo, and...
6 min read


How do you achieve 54.1% uplift in conversion of new visitors?
DODuae.com is one of UAE’s largest online shopping stores. Started in 2015, it managed to rapidly grow its traction because of its...
3 min read


AI-powered, Insights-led Customer Engagement for the Mobile-first Consumer
Today’s consumers demand a consistent, personalized, and always-on experience across multiple devices and touchpoints. They desire...
4 min read


Digital Banking Customer Experiences: The Omni-Engagement Guide
The complete customer engagement guide to design high performing digital banking experiences that span across a customer's lifecycle....
13 min read
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