Currently, mass texting is one of the most popular techniques for brand promotion, and if you aren't utilizing this high-engagement growth strategy, you should.
An automated text message system is a terrific approach to keep your business at the forefront of your client's minds when they are making a purchase decision by giving them quick access to your brand, thus increasing the visibility of your promotions and campaigns. Below are a few reasons why you should increase your mass texting marketing budget:
1. Higher ROI compared to conventional marketing
2. Exceptional conversion rates
3. More viewers switching from other channels
4. Better connections with customers
5. More substantial insights to aid business development
In terms of ROI, mass texting significantly outperforms traditional marketing.
Even email is gradually losing ground to SMS in terms of effectiveness. This comes as no surprise as almost 85% of the world's population uses cell phones. 91.5% of the world's population now has a smartphone thus making mass texting a very attractive channel to connect with potential and current clients.
Marketing texts have a phenomenal 98 per cent open rate, and 90% of messages are read within three seconds, compared to email's 20 to 30% open rate. This implies that the majority of your clients will actively read your SMS texts as soon as they arrive.
The fact that mass messaging services are able to connect with one of your most valuable client segments—Gen Z—is one reason for their success. With a large percentage of Zoomers owning smartphones and $360 billion in discretionary cash, you cannot afford to ignore them. SMS marketing is so successful because it reaches this generation of consumers right where they are.
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