Sportswear Industry: How Brands Can Leverage Customer Insights for Growth
The global sportswear market was valued at USD 182.01 billion in 2022 and is expected to grow significantly, reaching $193.89 billion in...
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4 AI & CX Myths We Debunked in 2023
2023 was a busy year for artificial intelligence and customer experience. Generative AI went mainstream and dominated the headlines for...
Data warehouse vs. CDP: What are the differences and synergistic potential
Find out the difference between a CDP and a data warehouse and how to apply these technologies to create architecture that best reflects...
Beat the 3rd party cookie ban, here's the plan
Google finishes what they set out to do – ending support for 3rd party cookies in phases, and changing the data landscape forever. Some...
Milestone Moment: Meiro secures strategic $3M pre-series A funding to drive global growth
Meiro has successfully secured US$3 million in an over-subscribed pre-Series A round, led by Southeast Asian VC firm Wavemaker Partners,...
The power of advanced customer identity resolution in driving exceptional marketing results with CDP
Understanding and engaging customers across devices and channels is complex. Yet, with customer identity resolution, enhanced insights,...
AI for customer service: how to improve CX beyond chatbots
Chatbots have become practically synonymous with artificial intelligence (AI) for customer service. The chatbots that leverage AI and...
Steps To Leverage The Power of AI: Revolutionising CX Personalisation
In this age of rapid digital embracement, brands are expected to deliver a high level of personalisation to their customers. Businesses...
7 can’t-miss social customer service stats for 2022
Now that the holidays are over and we’ve welcomed a new year, it’s time to crack on with work. To get you all set for the new year, we’ve...
4 Steps to Calculating the ROI on Customer Experience Intelligence
Harvard Business Review estimates it costs up to 25 times more to acquire a new customer than to keep an existing one. And NewVoiceMedia...
Speero, Saudi's largest marketplace for automotive aftersales, increases its revenue by 25%
About Speero Founded in 2017, Speero is a Riyadh-based auto parts marketplace that allows users to buy new and used automotive spare...
How Edelweiss Tokio Life uses personalisation to build a truly multi-channel business
The Insurance sector in India consists of a total of 57 insurance companies. Out of which 24 companies are the life insurance providers,...
How Go-MMT, India’s leading OTA brand, boosts its hotel partner engagement by 20%
Go-MMT is India’s leading online travel company with an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo, and...
How do you achieve 54.1% uplift in conversion of new visitors?
DODuae.com is one of UAE’s largest online shopping stores. Started in 2015, it managed to rapidly grow its traction because of its...
Mapping The Customer’s Journey: The Secret to Converting Customers into Brand Evangelists
Customers see an estimated 6000 to 10000 ads every day. One irrelevant ad could easily make you the annoying brand that’s just a click...