How Can Mobile Brands Improve Customer Retention and Conversion Rates With Sentiment Analysis

  • Making improvements to your product or services based on customer feedback takes a significant amount of time.

  • To understand your customer’s likes and dislikes, you will need to deep-dive through many reviews to get an overall idea of their opinions.

Sentiment Analysis (also known as opinion mining) is a natural language processing approach for determining the positive, negative, or neutral nature of textual data. It is used to track brand and product sentiment in consumer feedback and better understand customer requirements.