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Insights
Exploring trends re-imagining CX


Agility in customer feedback collection: the when, where, and what of feedback data
Customer feedback enables organisations and brands to collect information on a customer’s experience with you. Why did they buy? What did...
3 min read


9 ways to collect customer feedback
The pandemic has created enormous opportunities for businesses to collect customer feedback. Customers have also become more inclined to...
3 min read


8 reasons why customer feedback is important to collect and analyse
Customer feedback is extremely important for all businesses. Budgets and resources are being allocated to getting access to quality data...
3 min read


Reimagining customer experience and engagement
Across every geography and industry, innovation, transformation, and evolving business models are a norm. The need to connect with...
2 min read


Maybe you are already “doing” CX
Surveys have been around for a long time. But if an organization simply surveys its Customers and calls it a day, it’s not really doing...
4 min read


Is your CX strategy aligned with your brand promise?
Do you go “above and beyond” trying to blow the minds of your Customers? Or are you simply and straightforwardly dedicated to your Brand...
4 min read


Brands must be empathetic and have a human connection with their customers
There is a huge shift in the needs and priorities of the customers post Covid-19 and customer experience has become the biggest...
2 min read


Making investments in CX transformation is a necessity for businesses
The pandemic has orchestrated a time for change for every business and CX has taken over price and product as the main differentiator for...
3 min read
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