8 reasons why customer feedback is important to collect and analyse

  • Customer feedback is extremely important for all businesses. Budgets and resources are being allocated to getting access to quality data that can "closing the loop" on customer feedback.

  • This allows senior executives to plan strategies based on insights, that deliver growth and capture market share as organisations look to rebound post-pandemic.

Feedback can be collected via a variety of channels these days – from online communities, email outreach and surveys.

Below are 8 reasons why you should focus on collecting customer feedback effectively.