Insights

The global power generation market was valued at USD 1.8 trillion in 2022 and is projected to reach around USD 3.9 trillion by 2032, with...

The global sportswear market was valued at USD 182.01 billion in 2022 and is expected to grow significantly, reaching $193.89 billion in...

Experience gap: Sizing the gap between brand promise and brand experience. Disappointments We’ve all had them. That moment when someone...

Does your company claim that your “customers come first?” Good! They should. But lots of companies make this claim—and becoming a...

Benchmarking and measuring customer interactions against defined customer experience standards is imperative to ensure the brand health...

In order to be a category leader, maintaining strong brand health is vital, thus establishing a gold standard that measures and tracks...

Brand awareness is an intangible asset in human subconsciousness, and it is heightened every moment we make purchase decisions. The brand...

When was the last time you updated your Facebook page? Are you engaging in reviews and comments? Are your business listings up-to-date?...

We are all trying to get a share of the consumers' wallets. Do you often wonder why customers are purchasing a specific brand repeatedly,...

Brands are leveraging cutting-edge technology to deliver an exemplary customer experience (CX) at every customer touchpoint to be ahead...

Organisations have been investing heavily in omnichannel redesign to enhance their CX and sales. In the CX Live 2021 survey, 58% of companie

Customer feedback is extremely important for all businesses. Budgets and resources are being allocated to getting access to quality data...

Before the unexpected turn of global events, customer behaviour was already constantly changing Now it is changing faster and becoming...

Young people look for brands that align with their personal values, and 71% of millennials and Gen Z cite the sustainability and...

Across every geography and industry, innovation, transformation, and evolving business models are a norm. The need to connect with...

When healthcare organisations consolidate their services - to bring efficiencies, or reduce costs, they must be aware of 4 challenges....

The pandemic has orchestrated a time for change for every business and CX has taken over price and product as the main differentiator for...

Customer service and customer experience transformation will be supercharged via social media going forward. In a survey of 1500...

We are entering an unprecedented time of challenges and opportunities for the ME consumer sector, as the impact of ramped-up...

Whilst AI will play a huge role in customer experience in the future, the best brands will find ways to balance technology with human...