3 ways changing customer behaviour is bringing growth opportunities

  • Before the unexpected turn of global events, customer behaviour was already constantly changing

  • Now it is changing faster and becoming more demanding

With declarations of significant CX investments on the rise, there’s a definite sense that brands and businesses of all sizes are coming around to the idea that leveraging the right technologies solutions will yield tangible ROI. Even though a third of respondents remained unsure about their investment strategy, that uncertainty will likely be focused on how much they should spend, rather than if they should shell out at all.