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Why brand engagement via a multi-channel approach is important

Young people look for brands that align with their personal values, and 71% of millennials and Gen Z cite the sustainability and ethicality of a brand as major factors in making purchase decisions for Gen Z and millennials.

A survey of 1500 millennials carried out by TGM Inc saw 58% of millennials and Gen Z stating they carry independent research before purchasing a product. Young people look for brands that align with their personal values, and 71% of millennials and Gen Z cite the sustainability and ethicality of a brand as major factors in making purchase decisions for Gen Z and millennials. They want brands to better engage, via multi-channel approach, with 48% citing they would like brands to conduct workshops on new products before they purchased from them.
48% of millennials and Gen Z expressed interest in brand workshops on new products before they make a purchase.

The digitally savvy, sustainable, cause-conscious consumer is not going to buy without having done their own research and satisfied themselves on the ethics, integrity, transparency, and pricing of a brand. Thus marketing, and working with agencies to deliver energizing content is great. Make sure it has customer service at the heart of it.


A survey of 1500 millennials carried