Young people look for brands that align with their personal values, and 71% of millennials and Gen Z cite the sustainability and ethicality of a brand as major factors in making purchase decisions for Gen Z and millennials.
The digitally savvy, sustainable, cause-conscious consumer is not going to buy without having done their own research and satisfied themselves on the ethics, integrity, transparency, and pricing of a brand. Thus marketing, and working with agencies to deliver energizing content is great. Make sure it has customer service at the heart of it.
A survey of 1500 millennials carried