Insights

Seamless brand experience is a desire of all the customers and of course the marketers. Call it brand experience or customer experience,...

Benchmarking and measuring customer interactions against defined customer experience standards is imperative to ensure the brand health...

Brand awareness is an intangible asset in human subconsciousness, and it is heightened every moment we make purchase decisions. The brand...

When was the last time you updated your Facebook page? Are you engaging in reviews and comments? Are your business listings up-to-date?...

We are all trying to get a share of the consumers' wallets. Do you often wonder why customers are purchasing a specific brand repeatedly,...

Young people look for brands that align with their personal values, and 71% of millennials and Gen Z cite the sustainability and...

Do you go “above and beyond” trying to blow the minds of your Customers? Or are you simply and straightforwardly dedicated to your Brand...

Customer service and customer experience transformation will be supercharged via social media going forward. In a survey of 1500...

We are entering an unprecedented time of challenges and opportunities for the ME consumer sector, as the impact of ramped-up...