Insights

This year Cobone celebrates 13 years of bringing the best value offers to our consumers across Saudi Arabia and the United Arab Emirates....

Organisations that prioritise customer feedback as a key input to make their critical business decisions are the ones that will survive...

Chatbots have become practically synonymous with artificial intelligence (AI) for customer service. The chatbots that leverage AI and...

In competitive markets, increasing customer satisfaction is vital to maintaining (or increasing) market share. Customer satisfaction...

To proactively and accurately monitor your telecoms infrastructure around the globe, Cyara has invested in ensuring it has the most...

Find out how Lucy Edmunds' experience with an airline's chatbot left a lot to be desired, and how testing could have prevented this. I...

Customer experience (CX) is a crucial, yet often overlooked, aspect of any testing journey. According to a survey conducted by Qualtrics...

Leaders of the most successful businesses know that providing the best customer experience (CX) in their markets leads to greater...

With technology at our fingertips, it’s easy to see why the customer experience has evolved. To remain brand loyal, today’s consumers...

In this age of rapid digital embracement, brands are expected to deliver a high level of personalisation to their customers. Businesses...

A business stands on core pillars or ideas, one of which is maintaining a good and healthy relationship with customers. Whether your...

Artificial Intelligence has long been thought of as a means to create entities that can mimic human intelligence. And although the...

WhatsApp is right at the top of the planet's most extensively used messaging applications. It serves as an avenue for businesses to...

From the start of your CX journey, the brand will need to articulate the business goals and focus on identifying what to achieve in the...

As we enter 2022 the spotlight is on the value of customer care, which ultimately raises the importance of customer journeys and...

Customers see an estimated 6000 to 10000 ads every day. One irrelevant ad could easily make you the annoying brand that’s just a click...

We are all trying to get a share of the consumers' wallets. Do you often wonder why customers are purchasing a specific brand repeatedly,...

Brands are leveraging cutting-edge technology to deliver an exemplary customer experience (CX) at every customer touchpoint to be ahead...

How do you evaluate ROI on CX? The ROI for CX is a long-term derivative, either coming from process gains, revenue growth, gaining...

Each industry has its own milestones, touchpoints and challenges. But when covid struck, the industry that got impacted the most was the...