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10 Ways Marketers are Using Technology to Improve Customer Experience
Marketing Technology as a sector is growing at a breakneck pace and gaining traction, even among traditional markets. With CMOs becoming...


Role of Design in Delivering Seamless Brand Experience
Seamless brand experience is a desire of all the customers and of course the marketers. Call it brand experience or customer experience,...


WhatsApp for Customer Care
Key benefits of WhatsApp for business Sparkcentral by Hootsuite helps you to elevate your conversations with your audience to deliver...


5 Steps to Elevate Your Brand with Social Customer Care
Does your company claim that your “customers come first?” Good! They should. But lots of companies make this claim—and becoming a...


How Community Engagement at Careem Powers the Middle East’s Super App
A responsive social presence and a focus on customer experience have been key to rapid growth for Careem. Careem, the multi-service...


Embracing double-edged customer expectations
Navigating the complexities of rising demands + digital-first customer experiences. THE DIGITAL-FIRST EXPERIENCE IS NOW THE DEFAULT The...


4 Steps to Calculating the ROI on Customer Experience Intelligence
Harvard Business Review estimates it costs up to 25 times more to acquire a new customer than to keep an existing one. And NewVoiceMedia...


How connecting CX to business outcomes drives quicker CX adoption
CX has evolved to a point that it isn’t just about CX and the tools and technology but more importantly, how does it inform the business...


Brand health playbook and metrics
Benchmarking and measuring customer interactions against defined customer experience standards is imperative to ensure the brand health...


Why brand health is an extremely important metrics of your CX program?
In order to be a category leader, maintaining strong brand health is vital, thus establishing a gold standard that measures and tracks...


How to set your CX goals and implement them successfully
From the start of your CX journey, the brand will need to articulate the business goals and focus on identifying what to achieve in the...


Customer Experience Strategy Playbook for 2022
As we enter 2022 the spotlight is on the value of customer care, which ultimately raises the importance of customer journeys and...


How to boost customer engagement with conversational AI
Engage with your customers anytime, anywhere, across channels and in multiple languages, with complete journey control and campaign...


Sell more with conversational commerce - 25% annual revenue increase
Conversational commerce helps engage your customers wherever they are. Through conversational virtual assistants, across text and voice,...


Speero, Saudi's largest marketplace for automotive aftersales, increases its revenue by 25%
About Speero Founded in 2017, Speero is a Riyadh-based auto parts marketplace that allows users to buy new and used automotive spare...
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