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Insights
Exploring trends re-imagining CX


NUX: The unsung hero of your customer experience
When a team attempts to collaborate on a project, only to be hindered by a slow, unreliable network, the frustration is bound to mount....
2 min read


Building truly helpful chatbots
I was recently talking to a colleague about the challenges that hamper customer experience in today's scenario. Her immediate thought...
6 min read


Best practices for customer service chatbots
Chatbots are reshaping the way businesses interact with their customers, setting new standards for customer experience. Offering...
4 min read


The Impact of Agent Experience on Your Customers
Businesses frequently focus their efforts and budgets on improving the customer experience. With predictions from global researchers like...
8 min read


2024: Time to leap into innovation, embrace AI's dragon's breath and take customer experience to new heights
Ever wonder what you would do with one extra day? That's the gift a leap year gives us every four years—when the calendar delivers 29...
7 min read


Shaping the future of intelligent CX with Zendesk AI
Today we announced Zendesk AI, our intelligence layer and a new offering that combines years’ worth of Zendesk data and insights with new...
5 min read


AI is becoming more evolved and seamless, but how is it impacting CX in 2023?
Discover how business leaders in 5 key sectors are investing in AI to improve their customer service to match customers' expectations....
4 min read


15 Reasons Why AI-powered Chatbots are Your Best Bet
Artificial Intelligence has long been thought of as a means to create entities that can mimic human intelligence. And although the...
5 min read


A Comprehensive Guide to Leveraging WhatsApp for Enhancing Customer Satisfaction
WhatsApp is right at the top of the planet's most extensively used messaging applications. It serves as an avenue for businesses to...
4 min read


30 AI Chatbot Statistics for 2022
AI has paved the way for brands to revolutionize their customer experience. From resolving queries to processing transactions, AI...
3 min read


Leveraging ITSM automation to improve employee efficiency
Enhance the efficacy of your organisational processes with AI-workers that possess the unique capability of self-healing and...
1 min read


Tech Trends - Digital transformation in BFSI
As the Middle East customer expectations evolve, CX and digital systems need to be ready to deliver instant expectations, zero physical...
3 min read


Technologies are tightly bonded to CX, how to ensure their effects are exponential.
Most organisations, both in the private and public sectors, have incorporated some form of AI, automation or chatbots into their customer...
3 min read


CX solutions for the next decade - AI to be a core competition differentiator for most industries
Already though, we can see the first incarnations of AI-powered CX innovations making their way into the ME market, from major banks...
3 min read


Multi-experience (MX) helps organisations deliver frictionless CX
The needs and expectations of the customer and employee are very similar and therefore organisations must deliver a unified, seamless...
1 min read
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