Insights

Marketing Technology as a sector is growing at a breakneck pace and gaining traction, even among traditional markets. With CMOs becoming...

Seamless brand experience is a desire of all the customers and of course the marketers. Call it brand experience or customer experience,...

Key benefits of WhatsApp for business Sparkcentral by Hootsuite helps you to elevate your conversations with your audience to deliver...

Does your company claim that your “customers come first?” Good! They should. But lots of companies make this claim—and becoming a...

A responsive social presence and a focus on customer experience have been key to rapid growth for Careem. Careem, the multi-service...

Navigating the complexities of rising demands + digital-first customer experiences. THE DIGITAL-FIRST EXPERIENCE IS NOW THE DEFAULT The...

Harvard Business Review estimates it costs up to 25 times more to acquire a new customer than to keep an existing one. And NewVoiceMedia...

CX has evolved to a point that it isn’t just about CX and the tools and technology but more importantly, how does it inform the business...

Benchmarking and measuring customer interactions against defined customer experience standards is imperative to ensure the brand health...

In order to be a category leader, maintaining strong brand health is vital, thus establishing a gold standard that measures and tracks...

From the start of your CX journey, the brand will need to articulate the business goals and focus on identifying what to achieve in the...

As we enter 2022 the spotlight is on the value of customer care, which ultimately raises the importance of customer journeys and...

Engage with your customers anytime, anywhere, across channels and in multiple languages, with complete journey control and campaign...

Conversational commerce helps engage your customers wherever they are. Through conversational virtual assistants, across text and voice,...

About Speero Founded in 2017, Speero is a Riyadh-based auto parts marketplace that allows users to buy new and used automotive spare...

Quick facts 359% Uplift in overall revenue generated 250% Boost in sell queries created on Day 1 of installing the app 52% Uplift in new...

Quick Facts 120%Uplift in the number of orders placed by abandoners 99.21%Uplift in revenue generated through cross-sell campaigns...

The Insurance sector in India consists of a total of 57 insurance companies. Out of which 24 companies are the life insurance providers,...

Go-MMT is India’s leading online travel company with an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo, and...

DODuae.com is one of UAE’s largest online shopping stores. Started in 2015, it managed to rapidly grow its traction because of its...