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WhatsApp for Customer Care
Key benefits of WhatsApp for business Sparkcentral by Hootsuite helps you to elevate your conversations with your audience to deliver...


Digital transformation must be a priority for businesses post-Covid-19
The impact of COVID-19 pandemic changed all aspects of our lives, from the way we interact socially to the way we operate professionally...


Clever tips to maintain the efficiency of digital transformation and customer experience
Getting started with digital transformation is one task and ensuring that this process is a success is another. Below are a few tips that...


How data can fast-track advanced CX delivery
Delivering an exemplary customer experience is a huge benefit for all businesses The better experiences customers obtain, the more...


Artificial Intelligence and Intelligent Automation are transforming customer experience
Organisations have been investing heavily in omnichannel redesign to enhance their CX and sales. In the CX Live 2021 survey, 58% of companie


Why brand engagement via a multi-channel approach is important
Young people look for brands that align with their personal values, and 71% of millennials and Gen Z cite the sustainability and...


Think like a human and stop ignoring true customer service
Every truly successful business that wants to spend less time doing battle with client attrition really needs to start with the customer...


CX strategy must be designed at the board level
CX strategy should be conceptualized at the board level and implemented enterprise-wide. This helps organisations ensure their CX...
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