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Insights
Exploring trends re-imagining CX


Empower IT and Data Science Teams with Unique Behavioral Data
Welcome to our final installment in our blog series on the power of data-driven interaction analytics. The first blog illustrates how...
4 min read


Contact Center Playbook: The Era of AI-first Experiences
Love it or hate it – you just CAN’T ignore AI anymore. Its transformative power is being felt among businesses across industries...
1 min read


Conversational Intelligence for Location-Based Campaigns: Use Cases and Benefits
Find out how to start using conversational intelligence to create personalized, effective location-based campaigns that drive results....
6 min read


NICE Enlighten Copilot: The next generation AI-driven intelligence to the entire CX workforce is here
2024 is the year of AI, and NICE is leading the way with new capabilities using its purpose-built AI, Enlighten. Last week, NICE...
8 min read


Insurance 2024: Three AI Applications to Address Market Uncertainties
2023 was a challenging year for the global economy: a prolonged recession, unforeseen catastrophe, and rising political tensions. Moving...
5 min read


Cloud Migration Done, Now What? Unlocking the True Value of Data Through Data Mining
In recent years, organizations have strategically embraced cloud migration to attain agility and scalability. The cloud's innovation has...
6 min read


Data warehouse vs. CDP: What are the differences and synergistic potential
Find out the difference between a CDP and a data warehouse and how to apply these technologies to create architecture that best reflects...
3 min read


Beat the 3rd party cookie ban, here's the plan
Google finishes what they set out to do – ending support for 3rd party cookies in phases, and changing the data landscape forever. Some...
7 min read


What Even is Artificial Intelligence? Simplifying AI for Customer and Employee Experience Pros
Artificial intelligence is all the rage, but what might it mean for the experience industry? The first step is understanding what AI is —...
7 min read


Why an Open CCaaS Platform Approach Creates More Confident CX Leaders
There’ve been plenty of reasons for businesses to feel pessimistic about their ability to successfully engage with customers in recent...
5 min read


Meet the Verint Bots Powering CX Automation
Running an efficient contact center that delivers exceptional CX is a tough proposition. Interaction volumes are skyrocketing, matched by...
5 min read


AI for customer service: how to improve CX beyond chatbots
Chatbots have become practically synonymous with artificial intelligence (AI) for customer service. The chatbots that leverage AI and...
6 min read


How to measure customer satisfaction: understanding the top 4 metrics
In competitive markets, increasing customer satisfaction is vital to maintaining (or increasing) market share. Customer satisfaction...
6 min read


Steps To Leverage The Power of AI: Revolutionising CX Personalisation
In this age of rapid digital embracement, brands are expected to deliver a high level of personalisation to their customers. Businesses...
2 min read


7 Mistakes To Avoid When Mapping Customer Journeys
According to the CX Live Intelligence Report 2023, a staggering 35% of the surveyed companies in the Middle East are re-evaluating their...
2 min read


Discover the Power of a Customer Data Hub: Boost Your Business Insights Today by Centro
Unprecedented amounts of customer data are constantly making their way into your business's data portals, be it your customer...
4 min read


Identifying unrealized market potential using Robotic Process Automation
Business leaders are well acquainted with RPA and are aware of the several benefits that automation could bring. From cutting down costs...
3 min read


International Banking Group Automates Compliance and Gains Insight Into Every Investor Conversation
“Uniphore transformed our quality and compliance efforts, saving our analysts’ time, enabling us to monitor every conversation with...
3 min read


DX Metrics: Drive business impact by humanizing the digital experience
As businesses look to differentiate themselves, the digital experience is a key battleground where loyalty is won and lost. So it’s...
6 min read


10 Ways Marketers are Using Technology to Improve Customer Experience
Marketing Technology as a sector is growing at a breakneck pace and gaining traction, even among traditional markets. With CMOs becoming...
6 min read
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