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Insights
Exploring trends re-imagining CX


From AI experiments to real results in customer support
Organizations are investing in AI solutions to improve their support operations and customer experience, but only 25% of AI projects have delivered their promised ROI, according to an IBM survey of over 2000 CEOs. While there are many reasons AI projects fall short, data privacy and security concerns are often a major culprit. In many cases, a support team evaluates and pilots an AI solution based on features, but their security, compliance and legal teams shut the project d
5 min read


Beyond the AI hype: How to safely deploy customer support AI in regulated industries
Based on the hype around AI, you’d think the majority of businesses are actively using AI in every part of their business and especially in their support operations. In reality, most have yet to move beyond the planning or pilot phase, with projects frequently stalling due to many factors such as AI hallucinations and security and compliance issues. A recent Deskpro survey of over 220 support and IT leaders found that while 37% of organizations have deployed some level of AI
4 min read


How on-demand customer service is revolutionising peak period scaling
In an era of high customer expectations, the ability to scale on-demand customer service during peak periods is not just a competitive...
3 min read


Seven reasons brands should be unifying CRM contact centers
Using a CCaaS platform that integrates with your CRM system offers seven significant benefits for your brand, let’s review them. 1. Data...
2 min read


A Comprehensive Guide to Leveraging WhatsApp for Enhancing Customer Satisfaction
WhatsApp is right at the top of the planet's most extensively used messaging applications. It serves as an avenue for businesses to...
4 min read


Digital customer care: the new normal in 2022
Many companies have started to prioritize digital customer care programs, albeit at a slow pace, but some organizations are lagging...
4 min read


For CX, Where is not as important as What and Why
CX is good to have anywhere, but it’s even better to have it everywhere. If, in your division (whichever it is), you’ve seen the...
4 min read


We are not widgets, and great customer service is knowing when to tell you it's not ready yet
We do our best as Consumer Reporting Agencies to be sure the information we provide is accurate and complete, and in the face of probably...
3 min read
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