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Insights
Exploring trends re-imagining CX


Milestone Moment: Meiro secures strategic $3M pre-series A funding to drive global growth
Meiro has successfully secured US$3 million in an over-subscribed pre-Series A round, led by Southeast Asian VC firm Wavemaker Partners,...
3 min read


How to maximise ROI of a Customer Data Platform through incremental revenue
Businesses strive for efficient marketing and measurable returns, and CDPs unlock revenue by leveraging unified customer data in...
5 min read


The power of advanced customer identity resolution in driving exceptional marketing results with CDP
Understanding and engaging customers across devices and channels is complex. Yet, with customer identity resolution, enhanced insights,...
8 min read


Delivering Personalized Experiences in 2024: 4 Key Ingredients You Need
Delivering personalized experiences in 2024 requires the right technology and data along with human oversight and transparency. Looking...
5 min read


How to Master the Art of Customer Engagement
Mastering the art of customer engagement requires focusing on building strong, long-lasting customer relationships. Businesses that have...
7 min read


Guide to Unlocking Growth with Omnichannel Marketing
As technology continues to blur the line between online and offline interactions, omnichannel marketing aims to enhance consumer...
8 min read


What Even is Artificial Intelligence? Simplifying AI for Customer and Employee Experience Pros
Artificial intelligence is all the rage, but what might it mean for the experience industry? The first step is understanding what AI is —...
7 min read


2024 Customer Experience Management Systems Trends: What’s In and What’s Out
Does your CX platform have what it takes to drive results for your brand? Our experts weigh in on what’s in and what’s out for customer...
4 min read


New Research Charts Contact Center Suites Value and Names Verint a Market Leader
Ventana Research has published its 2023 Buyers Guide examining contact center and agent management applications and the platforms...
2 min read


Meet the Verint Bots Powering CX Automation
Running an efficient contact center that delivers exceptional CX is a tough proposition. Interaction volumes are skyrocketing, matched by...
5 min read


Five Reasons Why a New Approach to CCaaS Is Needed
In the ever-evolving landscape of customer service, delivering elevated customer experience (CX) is the holy grail for businesses seeking...
4 min read


60% of companies to prioritise CX investments in 2024
Key insights from Customer Experience Live Show UK 2023. London, UK – 27 September, 2023 – In a bid to enable organisations across the...
3 min read


Shaping the future of intelligent CX with Zendesk AI
Today we announced Zendesk AI, our intelligence layer and a new offering that combines years’ worth of Zendesk data and insights with new...
5 min read


AI is becoming more evolved and seamless, but how is it impacting CX in 2023?
Discover how business leaders in 5 key sectors are investing in AI to improve their customer service to match customers' expectations....
4 min read


Cobone CX and Saudi Arabia’s Digital Economy
Cobone has operated in the value experience digital sector since 2010 when it was launched in both Saudi Arabia and the United Arab...
3 min read


Consumer-centricity and Cobone
This year Cobone celebrates 13 years of bringing the best value offers to our consumers across Saudi Arabia and the United Arab Emirates....
3 min read


Customer Feedback & VoC Should be at the Center of All Decision Making
Organisations that prioritise customer feedback as a key input to make their critical business decisions are the ones that will survive...
3 min read


Key Stages in Cloud Contact Center Migration
Cloud contact center migration can be a complex and challenging journey. Businesses that choose to follow this path can gain many...
4 min read


AI for customer service: how to improve CX beyond chatbots
Chatbots have become practically synonymous with artificial intelligence (AI) for customer service. The chatbots that leverage AI and...
6 min read


How to measure customer satisfaction: understanding the top 4 metrics
In competitive markets, increasing customer satisfaction is vital to maintaining (or increasing) market share. Customer satisfaction...
6 min read
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