Insights

Meiro has successfully secured US$3 million in an over-subscribed pre-Series A round, led by Southeast Asian VC firm Wavemaker Partners,...

Businesses strive for efficient marketing and measurable returns, and CDPs unlock revenue by leveraging unified customer data in...

Understanding and engaging customers across devices and channels is complex. Yet, with customer identity resolution, enhanced insights,...

Delivering personalized experiences in 2024 requires the right technology and data along with human oversight and transparency. Looking...

Mastering the art of customer engagement requires focusing on building strong, long-lasting customer relationships. Businesses that have...

As technology continues to blur the line between online and offline interactions, omnichannel marketing aims to enhance consumer...

Artificial intelligence is all the rage, but what might it mean for the experience industry? The first step is understanding what AI is —...

Does your CX platform have what it takes to drive results for your brand? Our experts weigh in on what’s in and what’s out for customer...

Cobone has operated in the value experience digital sector since 2010 when it was launched in both Saudi Arabia and the United Arab...

This year Cobone celebrates 13 years of bringing the best value offers to our consumers across Saudi Arabia and the United Arab Emirates....

Organisations that prioritise customer feedback as a key input to make their critical business decisions are the ones that will survive...

Chatbots have become practically synonymous with artificial intelligence (AI) for customer service. The chatbots that leverage AI and...

In competitive markets, increasing customer satisfaction is vital to maintaining (or increasing) market share. Customer satisfaction...

To proactively and accurately monitor your telecoms infrastructure around the globe, Cyara has invested in ensuring it has the most...

Find out how Lucy Edmunds' experience with an airline's chatbot left a lot to be desired, and how testing could have prevented this. I...

Customer experience (CX) is a crucial, yet often overlooked, aspect of any testing journey. According to a survey conducted by Qualtrics...

Leaders of the most successful businesses know that providing the best customer experience (CX) in their markets leads to greater...

With technology at our fingertips, it’s easy to see why the customer experience has evolved. To remain brand loyal, today’s consumers...

In this age of rapid digital embracement, brands are expected to deliver a high level of personalisation to their customers. Businesses...

According to the CX Live Intelligence Report 2023, a staggering 35% of the surveyed companies in the Middle East are re-evaluating their...