The BFSI sector in the Middle East is evolving quickly with CX and DX

  • The BFSI sector in the Middle East is evolving quickly with CX and DX alignment having kicked in with real magnitude in the last year.

  • Whilst the need to be customer-centric at all times remains paramount, the channels through which the customer is being serviced are changing.

There had been a lot of buzz around digital CX in the last few years, during the pandemic the digital onboarding, digital activations came into the limelight. Yet, with all the innovative transformation and digital CX implementation – BFSIs in the Middle East region are only scratching the surface.  So, what’s in store for CX in the BFSI sector? Let's examine this.