Insights

Exploring trends re-imagining CX

Cloud Migration Done, Now What? Unlocking the True Value of Data Through Data Mining

In recent years, organizations have strategically embraced cloud migration to attain agility and scalability. The cloud's innovation has...

6 min read

Data warehouse vs. CDP: What are the differences and synergistic potential

Find out the difference between a CDP and a data warehouse and how to apply these technologies to create architecture that best reflects...

3 min read

Beat the 3rd party cookie ban, here's the plan

Google finishes what they set out to do – ending support for 3rd party cookies in phases, and changing the data landscape forever. Some...

7 min read

How to maximise ROI of a Customer Data Platform through incremental revenue

Businesses strive for efficient marketing and measurable returns, and CDPs unlock revenue by leveraging unified customer data in...

5 min read

How to set your CX goals and implement them successfully

From the start of your CX journey, the brand will need to articulate the business goals and focus on identifying what to achieve in the...

4 min read

Customer Experience Strategy Playbook for 2022

As we enter 2022 the spotlight is on the value of customer care, which ultimately raises the importance of customer journeys and...

6 min read

Components of a CX maturity model

The CX maturity model should revolve around a firm’s strengths and weaknesses. This approach removes all the ambiguities and makes CX...

4 min read

The BFSI sector in the Middle East is evolving quickly with CX and DX

The BFSI sector in the Middle East is evolving quickly with CX and DX alignment having kicked in with real magnitude in the last year....

3 min read

4 ways RPA and BPM are relationally valuable to optimise CX

RPA systems represent an incredible tool for rapidly revitalizing companies that handle massive data transactions, to energise CX.

5 min read

3 steps to designing a strong data foundation for AI implementation to transform CX

According to a survey Customer Experience Live conducted in April 2021, the most popular AI applications that require structured data includ

3 min read

Artificial Intelligence and Intelligent Automation are transforming customer experience

Organisations have been investing heavily in omnichannel redesign to enhance their CX and sales. In the CX Live 2021 survey, 58% of companie

3 min read

How can customer data and insights lead organisations towards customer-centricity?

The importance of knowing the customer has never been greater, especially when normal conditions of consumer contact are suspended or at...

3 min read

4 challenges of service centralisation to be aware of

When healthcare organisations consolidate their services - to bring efficiencies, or reduce costs, they must be aware of 4 challenges....

2 min read

Managing patient data through effective data governance

All AI and CX projects need structured data. Regardless of the phase and organizational hierarchy, there are 4 principles health...

4 min read

5 ways quality of care and patient experience are interdependent

The patient experience outcomes are a direct indicator of the quality of care. Healthcare organisations need to focus on delivering an...

3 min read

4 principles of effective data governance

Building a data-driven culture is a meticulous task, one that is well rewarded over time. Organisations must attach goals and milestones...

1 min read

Where has it gone wrong? – 4 reasons for a crumbling data foundation

Getting the data required for an AI and IA project, preparing it for analysis, protecting privacy, and ensuring security can be a hugely...

2 min read

3 ways a data centric approach can alleviate your CX

Organizations find it incredibly challenging to collect, access, and analyze data to provide real-time insights and leverage it for...

2 min read