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CX Live Interview


What defines an experience? What are customers looking for?


Abdulaziz Alshamsan,

Executive Director General, CX & Corporate Communications,

Ministry of Human Resources and Social Development - KSA

5 April 2021 I Virtual


  • CX is increasingly becoming a boardroom issue. What are your thoughts on this?

  • A lot of companies had to redesign their CX strategy due to the pandemic? How did you manage the transformation?

  • Do you see your customer journey maps evolving in the near future?

  • What technologies form the crux of your CX strategy? Is there any future deployment you are considering?

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