Artificial Intelligence. Everybody is talking about it and many companies have implemented it in some shape or form. But for all the bluster, what's really in it for customers?  

During this session we will look at: 

- What does Al mean? 

-  Is it really as straightforward as software companies claim it to be?  

- Do customers actually benefit? 

- What happened to emotional intelligence?

Arjan Schimmel, Customer Experience Expert

Arjan is an expert in customer experience and innovation. Over the past 25 years he has worked with and advised businesses around the world, including Pizza Hut, Philips Electronics, PwC, eBay and Asda.  

Most recently he was responsible for customer experience at Majid Al Futtaim and ROSHN, a subsidiary of PIF in Saudi Arabia.