From digital wallets to BNPL – your customers are looking for more ways to pay

In this article, Linda Weston, Head of Core Product at Barclaycard Payments, explores ways in which customers are looking to pay for goods and services, and the implications for merchants. Providing choice over how to pay in an easy checkout experience can boost sales and increase levels of repeat business.

Customers have increasingly gone digital over the last couple of years, embracing apps and new ways of interacting with their favourite brands.

They are also looking for choices around how to pay – prizing convenience, flexibility and transactional ease, whether that’s online or in person. As a merchant, catering for this is essential if you hope to attract and retain customers.