Hyper personalisation is transforming CX


CX leaders are leveraging personalisation to improve customer experiences, achieve brand penetration and realise business growth.

Taking insights from 55 CX leaders in the Middle East, CX Live 2021 Report has revealed that empathy is a key lever enabling businesses to maximise customer satisfaction and offer superior customer service.

James Dodkins, UK’s #1 CX Influencer of 2020 and the CX Rockstar explains how businesses can best integrate hyper-personalization and empathy into their CX strategy to achieve growth and customer loyalty.

A data-centric approach is key to alleviating CX



Companies in the Middle East are prioritising data analytics, CRM, and AI in their CX strategy.

In the healthcare sector, the focus and investments are geared towards creating a better patient experience by collecting and analysing data. Hear Rayan Samman, Guest Experience Director, Fakeeh Care KSA.

Happy Patient

Organisations can gain a competitive advantage by unifying, utilising, and analysing data.  

Analysing data



Organisations still don't have a holistic view of their customer, a key challenge being that data is being shared and stored across multiple sources and channels.


Hear why investments in CX transformation are a necessity for businesses. - Guil Roderigues, AVP CX & Design, Payit, First Abu Dhabi Bank. Join us for future exchanges to explore how CX leaders are managing the CX reset post-pandemic. 

Brands are re-evaluating their VoC programs. How are you integrating this in your CX strategy?



Companies are actively re-imagining their CX strategy. How are you managing this enterprisewide?

  • How to deliver excellence through your Voice of Customer programs?​

  • Customer-centric culture development. Learn how to effectively manage the CX leadership and culture within your organisation

  • Customer service management. Analytics & Performance Measurement. Root Cause Analysis on Service Quality

  • Data segmentation - harnessing  data to leverage personalized interactions with customers, to achieve brand penetration and business growth

Through our executive development programs transform CX into a growth engine for your organisation. Explore:

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What are the key factors to consider when designing and implementing your CX program?

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Organisations believe good CX is the number one differentiator of strong corporate performance

Live with “the CX Master” Mr. Hany Mokhtar, The Famous CX and Digital Transformation World-Class Expert  (Head of CX at Mobily, KSA). CX Live Interviews help you gather insights you can trust and leverage to improve your CX strategies. 

Customer centricity is a priority for businesses

The CX State of the Industry Report 2021


Explore why the CX first approach is the best marketing plann fnor 2021

Provides an in-depth analysis of current market challenges, trends, and opportunities:​

  • Examine key areas of transformation in CX

  • Explore benefits and challenges of AI and other technologies

  • Understand how companies are measuring and tracking CX ROI

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Customer Experience Live - A Powerhouse of All Things CX

An ROI driven opportunity that will enable you to walk out with clear direction on making the right investments and closing business.

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$ 1 million+

What CX Live members and decision-makers plan to spend on leveraging new technologies to amplify customer experience.


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CX Leaders benchmark with peers, review feedback and analyse trends before making buying decisions.



Companies cite increased budgets for digital transformation eg AI, chatbots, analytics, or cloud. CX Live Exchanges facilitate closed door peer discussions, making technology evaluation easier.

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Emerging technologies and DX are revolutionising customer experience

The pandemic has again thrown the spotlight on AI, ML and immersive technologies to improve customer experience and engagement. Do you have solutions that can deliver impact?

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Digital Transformation- Next-Gen tech, AI, IA & Voice Biometrics

Organisations are undertaking a digital detox of brands. Be there to know what they are automating, how quickly and at what price?


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