Consumer experience (CX) has always been the most critical aspect of a business. Regardless of what products or services you sell, your sales volume will always be determined by your customers. Hence, it is crucial to take care of consumer expectations which are on the rise and changing rapidly.
To enhance the consumer experience, more and more companies are undergoing vast digital transformations. According to research carried out by Vodafone, 69% of the companies believe that they will fail in the market if they don’t shift to a digital mode.
Digital transformation introduces digital technologies in all areas of a firm to meet the changing market trends and enhance consumer experience over time.
It is simply changing how a business approaches its customers with time and place not being a barrier. The more accessible consumers will find to interact with the services provided by an organization, the higher the quality of customer experience the