Best Practices For Email Marketers Following The Launch Of iOS 15

As an email marketer, you probably use open rate as a primary metric to measure the performance of your email campaigns. After all, high open rates indicate that your emails are being sent to your customer at the right time with the right subject line. But after the launch of the iOS 15 email updates, the way you leverage email open rates may change.


As an email marketer, you probably use open rate as a primary metric to measure the performance of your email campaigns. After all, high open rates indicate that your emails are being sent to your customer at the right time with the right subject line. But after the launch of the iOS 15 email updates, the way you leverage email open rates may change.