Orange Box
Brand Management and CX

We are all trying to get a share of the consumer's wallet. Do you often wonder why customers are purchasing a specific brand repeatedly, why do they believe only that particular product fulfils their need?

It all starts with brand awareness.  Brand awareness is a necessary process that influences customer buying behaviour through the subconscious level. It is very likely, if consumers haven't heard of your brand's existence, they will not consider buying from you.

Understanding brand awareness, and how to develop a marketing strategy with solid brand awareness at its core, enables you to convert your target audience into loyal customers and brand advocates.


Let's examine what brand awareness is, why it’s crucial for business success, how to monitor it, and how to enhance it.

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