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Insights
Exploring trends re-imagining CX


5 challenges when automating and unifying your digital ecosystem
There are five key challenges businesses leaders face when automating and unifying their digital ecosystem. 1. Lack of structured data At...
2 min read


5 questions to ask before commencing your automation journey
Leading enterprises worldwide are moving their value chains towards an automated system. However, the progress of all automation...
3 min read


How to build enterprise resilience through intelligence automation
According to current research, organisations will spend $2.4 billion on RPA and IA transformation in 2022. As hyper-automation and...
3 min read


Choosing the right strategic partners – A VoC case study
Depending on your organisation’s data and automation roadmap, choosing the right technology partner is extremely important as it will...
3 min read


How Go-MMT, India’s leading OTA brand, boosts its hotel partner engagement by 20%
Go-MMT is India’s leading online travel company with an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo, and...
6 min read


Digital transformation must be a priority for businesses post-Covid-19
The impact of COVID-19 pandemic changed all aspects of our lives, from the way we interact socially to the way we operate professionally...
4 min read


Clever tips to maintain the efficiency of digital transformation and customer experience
Getting started with digital transformation is one task and ensuring that this process is a success is another. Below are a few tips that...
4 min read


Key points to consider when leveraging digital transformation to enhance customer experience
In this modern era, even well-equipped businesses face difficulties surviving in the market due to vast technological advancement. To...
3 min read


The importance of digital transformation driving CX
Consumer experience (CX) has always been the most critical aspect of a business. Regardless of what products or services you sell, your...
2 min read


Importance of executive sponsorship for CX initiatives
The new technology-driven CX model requires significant investment and internal alignment. Organisations where the CX leaders and top...
4 min read


How data can fast-track advanced CX delivery
Delivering an exemplary customer experience is a huge benefit for all businesses The better experiences customers obtain, the more...
4 min read


How to create data-driven customer experiences
Brands are leveraging cutting-edge technology to deliver an exemplary customer experience (CX) at every customer touchpoint to be ahead...
6 min read


VOC has been a turning point for CX
The last 5-6 years have been a turning point for CX in the Middle East region. Thus, VOC has been in the spotlight. The customer has been...
2 min read


More budget needs to be allocated to CX in BFSI. Are we allocating enough?
How do you evaluate ROI on CX? The ROI for CX is a long-term derivative, either coming from process gains, revenue growth, gaining...
2 min read


Do BFSIs understand the race to tech adoption, how are they coping post-pandemic?
Each industry has its own milestones, touchpoints and challenges. But when covid struck, the industry that got impacted the most was the...
2 min read


The BFSI sector in the Middle East is evolving quickly with CX and DX
The BFSI sector in the Middle East is evolving quickly with CX and DX alignment having kicked in with real magnitude in the last year....
3 min read


4 ways RPA and BPM are relationally valuable to optimise CX
RPA systems represent an incredible tool for rapidly revitalizing companies that handle massive data transactions, to energise CX.
5 min read


3 steps to designing a strong data foundation for AI implementation to transform CX
According to a survey Customer Experience Live conducted in April 2021, the most popular AI applications that require structured data includ
3 min read


3 ways changing customer behaviour is bringing growth opportunities
Before the unexpected turn of global events, customer behaviour was already constantly changing Now it is changing faster and becoming...
2 min read


Technologies are tightly bonded to CX, how to ensure their effects are exponential.
Most organisations, both in the private and public sectors, have incorporated some form of AI, automation or chatbots into their customer...
3 min read
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