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Insights
Exploring trends re-imagining CX


VOC has been a turning point for CX
The last 5-6 years have been a turning point for CX in the Middle East region. Thus, VOC has been in the spotlight. The customer has been...
2 min read


Do BFSIs understand the race to tech adoption, how are they coping post-pandemic?
Each industry has its own milestones, touchpoints and challenges. But when covid struck, the industry that got impacted the most was the...
2 min read


Adopting AI and emerging technologies to amplify the CX journey is important
With digital CX taking centre stage in most organisations, the role of CX Leaders is to assess emerging technologies and build a business...
2 min read


The BFSI sector in the Middle East is evolving quickly with CX and DX
The BFSI sector in the Middle East is evolving quickly with CX and DX alignment having kicked in with real magnitude in the last year....
3 min read


4 ways RPA and BPM are relationally valuable to optimise CX
RPA systems represent an incredible tool for rapidly revitalizing companies that handle massive data transactions, to energise CX.
5 min read


3 steps to designing a strong data foundation for AI implementation to transform CX
According to a survey Customer Experience Live conducted in April 2021, the most popular AI applications that require structured data includ
3 min read


Artificial Intelligence and Intelligent Automation are transforming customer experience
Organisations have been investing heavily in omnichannel redesign to enhance their CX and sales. In the CX Live 2021 survey, 58% of companie
3 min read


3 ways changing customer behaviour is bringing growth opportunities
Before the unexpected turn of global events, customer behaviour was already constantly changing Now it is changing faster and becoming...
2 min read


Technologies are tightly bonded to CX, how to ensure their effects are exponential.
Most organisations, both in the private and public sectors, have incorporated some form of AI, automation or chatbots into their customer...
3 min read


CX solutions for the next decade - AI to be a core competition differentiator for most industries
Already though, we can see the first incarnations of AI-powered CX innovations making their way into the ME market, from major banks...
3 min read


Reimagining customer experience and engagement
Across every geography and industry, innovation, transformation, and evolving business models are a norm. The need to connect with...
2 min read


Will AI enable us to predict future pandemics and improve healthcare delivery?
With the multitude of data processed and analyzed every minute, as AI capabilities improve and Machine Learning and Quantum Learning...
2 min read


Top 3 Contact Centre Tech Trends for 2021
CCaaS enables you to leverage digital deflection—virtual agents, web experience, and self-service channels—thereby reducing toll-free...
2 min read


Big Data, AI & RPA are amplifying patient experience
Digital technology has increased operational efficiency and elevated the standards of patient experience as well as amplifying the value...
2 min read


Is AI for everything and everywhere the utopian solution?
Whilst AI will play a huge role in customer experience in the future, the best brands will find ways to balance technology with human...
2 min read


3 reasons why intelligent automation should be your best friend
Intelligent Automation (IA) and Artificial Intelligence (AI) will continue their quest to enable organizations to innovate and...
2 min read


4 ways experience and engagement will evolve in the future of education
In today’s day and age, there are very few things that can’t be learned online. An educator should no longer be a person who just imparts...
2 min read


Trends re-imagining the future of work
What’s the future of work and workplaces? How is employee experience changing post-pandemic? In this dynamic, fast-paced world predicting...
3 min read
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