Insights

Brand awareness is an intangible asset in human subconsciousness, and it is heightened every moment we make purchase decisions. The brand...

The new technology-driven CX model requires significant investment and internal alignment. Organisations where the CX leaders and top...

When was the last time you updated your Facebook page? Are you engaging in reviews and comments? Are your business listings up-to-date?...

We are all trying to get a share of the consumers' wallets. Do you often wonder why customers are purchasing a specific brand repeatedly,...

The CX maturity model should revolve around a firm’s strengths and weaknesses. This approach removes all the ambiguities and makes CX...

B2B CX is generally underwhelming, underserved and very generic. To succeed, organisations must be simple, genuine, focus on the...

Delivering an exemplary customer experience is a huge benefit for all businesses The better experiences customers obtain, the more...

Brands are leveraging cutting-edge technology to deliver an exemplary customer experience (CX) at every customer touchpoint to be ahead...

The last 5-6 years have been a turning point for CX in the Middle East region. Thus, VOC has been in the spotlight. The customer has been...

As the Middle East customer expectations evolve, CX and digital systems need to be ready to deliver instant expectations, zero physical...

How do you evaluate ROI on CX? The ROI for CX is a long-term derivative, either coming from process gains, revenue growth, gaining...

Each industry has its own milestones, touchpoints and challenges. But when covid struck, the industry that got impacted the most was the...

The BFSI sector in the Middle East is evolving quickly with CX and DX alignment having kicked in with real magnitude in the last year....

According to a survey Customer Experience Live conducted in April 2021, the most popular AI applications that require structured data includ

Organisations have been investing heavily in omnichannel redesign to enhance their CX and sales. In the CX Live 2021 survey, 58% of companie

Customer feedback enables organisations and brands to collect information on a customer’s experience with you. Why did they buy? What did...

Feedback is central to building customer centricity in your organization. By sharing customer feedback with all departments and internal...

The pandemic has created enormous opportunities for businesses to collect customer feedback. Customers have also become more inclined to...

Customer feedback is extremely important for all businesses. Budgets and resources are being allocated to getting access to quality data...

Before the unexpected turn of global events, customer behaviour was already constantly changing Now it is changing faster and becoming...