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Insights
Exploring trends re-imagining CX


Zoom on Zoom: How we’re reinventing customer experience from the inside out
With technology at our fingertips, it’s easy to see why the customer experience has evolved. To remain brand loyal, today’s consumers...
5 min read


Steps To Leverage The Power of AI: Revolutionising CX Personalisation
In this age of rapid digital embracement, brands are expected to deliver a high level of personalisation to their customers. Businesses...
2 min read


6 Ways call routing will improve customer service
Call routing is a necessary feature for any organization that receives incoming calls daily, as it directs calls to the relevant entity...
5 min read


Sprinklr partners with Abu Dhabi Digital Authority to adopt and scale Unified-CXM Programs
Global Unified Customer Experience Software provider continues to scale operations in the Middle East. New York, NY, October 12, 2022 –...
2 min read


From digital wallets to BNPL – your customers are looking for more ways to pay
In this article, Linda Weston, Head of Core Product at Barclaycard Payments, explores ways in which customers are looking to pay for...
4 min read


Mastering business spend – how businesses see virtual cards as an essential tool
In this article, Kirsty Morris, Managing Director of Specialist Sales at Barclaycard Payments, explains what virtual cards are and how...
4 min read


How Has Customer Care Evolved Over The Years?
A business stands on core pillars or ideas, one of which is maintaining a good and healthy relationship with customers. Whether your...
4 min read


Why a Mass Texting Service is Necessary for Your Business
Currently, mass texting is one of the most popular techniques for brand promotion, and if you aren't utilizing this high-engagement...
2 min read


The new retail customer service landscape: AI is transforming the agent and customer experience
As the pandemic forced consumers to adopt new shopping behaviors, retailers had to instantly react, updating their technology, business...
4 min read


Customer Loyalty – what no one is talking about
Did you know 65% of a brand’s business comes from existing customers? This means customer retention and customer loyalty play a major...
5 min read


Global consumer trends in 2022
Consumers want better experiences in 2022, and businesses are failing to respond – risking on average 9.5% of their revenue. It’s time to...
3 min read


Top 3 unmissable customer experience books for 2022
Our 2022 Global Consumer Experience Trends report revealed that consumers are more disenfranchised with customer experience than ever -...
3 min read


WhatsApp for Customer Care
Key benefits of WhatsApp for business Sparkcentral by Hootsuite helps you to elevate your conversations with your audience to deliver...
2 min read


How Community Engagement at Careem Powers the Middle East’s Super App
A responsive social presence and a focus on customer experience have been key to rapid growth for Careem. Careem, the multi-service...
5 min read


Customer Experience Strategy Playbook for 2022
As we enter 2022 the spotlight is on the value of customer care, which ultimately raises the importance of customer journeys and...
6 min read


How to boost customer engagement with conversational AI
Engage with your customers anytime, anywhere, across channels and in multiple languages, with complete journey control and campaign...
2 min read


Sell more with conversational commerce - 25% annual revenue increase
Conversational commerce helps engage your customers wherever they are. Through conversational virtual assistants, across text and voice,...
2 min read


AI-powered, Insights-led Customer Engagement for the Mobile-first Consumer
Today’s consumers demand a consistent, personalized, and always-on experience across multiple devices and touchpoints. They desire...
4 min read


How To Build Loyalty Programs That Your Customers Will Love
As far as promotional marketing goes, loyalty programs make the most interesting case studies. The best examples combine all sorts of...
4 min read


Mapping The Customer’s Journey: The Secret to Converting Customers into Brand Evangelists
Customers see an estimated 6000 to 10000 ads every day. One irrelevant ad could easily make you the annoying brand that’s just a click...
5 min read
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