How To Build Loyalty Programs That Your Customers Will Love
As far as promotional marketing goes, loyalty programs make the most interesting case studies. The best examples combine all sorts of...
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Mapping The Customer’s Journey: The Secret to Converting Customers into Brand Evangelists
Customers see an estimated 6000 to 10000 ads every day. One irrelevant ad could easily make you the annoying brand that’s just a click...
How Can Mobile Brands Improve Customer Retention and Conversion Rates With Sentiment Analysis
Making improvements to your product or services based on customer feedback takes a significant amount of time. To understand your...
Digital Banking Customer Experiences: The Omni-Engagement Guide
The complete customer engagement guide to design high performing digital banking experiences that span across a customer's lifecycle....
Best Practices For Email Marketers Following The Launch Of iOS 15
As an email marketer, you probably use open rate as a primary metric to measure the performance of your email campaigns. After all, high...
Digital transformation must be a priority for businesses post-Covid-19
The impact of COVID-19 pandemic changed all aspects of our lives, from the way we interact socially to the way we operate professionally...
Clever tips to maintain the efficiency of digital transformation and customer experience
Getting started with digital transformation is one task and ensuring that this process is a success is another. Below are a few tips that...
Key points to consider when leveraging digital transformation to enhance customer experience
In this modern era, even well-equipped businesses face difficulties surviving in the market due to vast technological advancement. To...
The importance of digital transformation driving CX
Consumer experience (CX) has always been the most critical aspect of a business. Regardless of what products or services you sell, your...
Why is it important to measure brand awareness?
Brand awareness is an intangible asset in human subconsciousness, and it is heightened every moment we make purchase decisions. The brand...
Importance of executive sponsorship for CX initiatives
The new technology-driven CX model requires significant investment and internal alignment. Organisations where the CX leaders and top...
Why brand reputation is fundamental to succeed in the digital age?
When was the last time you updated your Facebook page? Are you engaging in reviews and comments? Are your business listings up-to-date?...
Increasing brand awareness to achieve CX success
We are all trying to get a share of the consumers' wallets. Do you often wonder why customers are purchasing a specific brand repeatedly,...
Components of a CX maturity model
The CX maturity model should revolve around a firm’s strengths and weaknesses. This approach removes all the ambiguities and makes CX...
Excellence and evolution in B2B customer experience
B2B CX is generally underwhelming, underserved and very generic. To succeed, organisations must be simple, genuine, focus on the...
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