Insights

Customers see an estimated 6000 to 10000 ads every day. One irrelevant ad could easily make you the annoying brand that’s just a click...

Making improvements to your product or services based on customer feedback takes a significant amount of time. To understand your...

The complete customer engagement guide to design high performing digital banking experiences that span across a customer's lifecycle....

As an email marketer, you probably use open rate as a primary metric to measure the performance of your email campaigns. After all, high...

The impact of COVID-19 pandemic changed all aspects of our lives, from the way we interact socially to the way we operate professionally...

Getting started with digital transformation is one task and ensuring that this process is a success is another. Below are a few tips that...

In this modern era, even well-equipped businesses face difficulties surviving in the market due to vast technological advancement. To...

Consumer experience (CX) has always been the most critical aspect of a business. Regardless of what products or services you sell, your...

Brand awareness is an intangible asset in human subconsciousness, and it is heightened every moment we make purchase decisions. The brand...

The new technology-driven CX model requires significant investment and internal alignment. Organisations where the CX leaders and top...

When was the last time you updated your Facebook page? Are you engaging in reviews and comments? Are your business listings up-to-date?...

We are all trying to get a share of the consumers' wallets. Do you often wonder why customers are purchasing a specific brand repeatedly,...

The CX maturity model should revolve around a firm’s strengths and weaknesses. This approach removes all the ambiguities and makes CX...

B2B CX is generally underwhelming, underserved and very generic. To succeed, organisations must be simple, genuine, focus on the...

Delivering an exemplary customer experience is a huge benefit for all businesses The better experiences customers obtain, the more...

Brands are leveraging cutting-edge technology to deliver an exemplary customer experience (CX) at every customer touchpoint to be ahead...

The last 5-6 years have been a turning point for CX in the Middle East region. Thus, VOC has been in the spotlight. The customer has been...

Change management Whilst there is an element of human experience that is being pushed in organisations, it does not permeate the entire...

The BFSI sector in the Middle East is evolving quickly with CX and DX alignment having kicked in with real magnitude in the last year....

According to a survey Customer Experience Live conducted in April 2021, the most popular AI applications that require structured data includ