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Insights
Exploring trends re-imagining CX


How Edelweiss Tokio Life uses personalisation to build a truly multi-channel business
The Insurance sector in India consists of a total of 57 insurance companies. Out of which 24 companies are the life insurance providers,...
7 min read


How Go-MMT, India’s leading OTA brand, boosts its hotel partner engagement by 20%
Go-MMT is India’s leading online travel company with an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo, and...
6 min read


How do you achieve 54.1% uplift in conversion of new visitors?
DODuae.com is one of UAE’s largest online shopping stores. Started in 2015, it managed to rapidly grow its traction because of its...
3 min read


Mapping The Customer’s Journey: The Secret to Converting Customers into Brand Evangelists
Customers see an estimated 6000 to 10000 ads every day. One irrelevant ad could easily make you the annoying brand that’s just a click...
5 min read


Excellence and evolution in B2B customer experience
B2B CX is generally underwhelming, underserved and very generic. To succeed, organisations must be simple, genuine, focus on the...
3 min read


How data can fast-track advanced CX delivery
Delivering an exemplary customer experience is a huge benefit for all businesses The better experiences customers obtain, the more...
4 min read


How to create data-driven customer experiences
Brands are leveraging cutting-edge technology to deliver an exemplary customer experience (CX) at every customer touchpoint to be ahead...
6 min read


The BFSI sector in the Middle East is evolving quickly with CX and DX
The BFSI sector in the Middle East is evolving quickly with CX and DX alignment having kicked in with real magnitude in the last year....
3 min read


Artificial Intelligence and Intelligent Automation are transforming customer experience
Organisations have been investing heavily in omnichannel redesign to enhance their CX and sales. In the CX Live 2021 survey, 58% of companie
3 min read


Reimagining customer experience and engagement
Across every geography and industry, innovation, transformation, and evolving business models are a norm. The need to connect with...
2 min read


For CX, Where is not as important as What and Why
CX is good to have anywhere, but it’s even better to have it everywhere. If, in your division (whichever it is), you’ve seen the...
4 min read


Customer experience needs to be more in the moment
Instead of looking for a one-size-fits-all solution, or even a set of solutions, organisations need to be flexible. Look for the clues...
5 min read


Customer-centered frameworks will be key to outstanding patient experience
By creating a customer-centred framework, hospitals, clinics, and healthcare providers are able to extend their services to satisfy...
3 min read


Making investments in CX transformation is a necessity for businesses
The pandemic has orchestrated a time for change for every business and CX has taken over price and product as the main differentiator for...
3 min read


Is AI for everything and everywhere the utopian solution?
Whilst AI will play a huge role in customer experience in the future, the best brands will find ways to balance technology with human...
2 min read
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