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Insights
Exploring trends re-imagining CX


How to build enterprise resilience through intelligence automation
According to current research, organisations will spend $2.4 billion on RPA and IA transformation in 2022. As hyper-automation and...
3 min read


How Go-MMT, India’s leading OTA brand, boosts its hotel partner engagement by 20%
Go-MMT is India’s leading online travel company with an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo, and...
6 min read


How do you achieve 54.1% uplift in conversion of new visitors?
DODuae.com is one of UAE’s largest online shopping stores. Started in 2015, it managed to rapidly grow its traction because of its...
3 min read


Tech Trends - Digital transformation in BFSI
As the Middle East customer expectations evolve, CX and digital systems need to be ready to deliver instant expectations, zero physical...
3 min read


Adopting AI and emerging technologies to amplify the CX journey is important
With digital CX taking centre stage in most organisations, the role of CX Leaders is to assess emerging technologies and build a business...
2 min read


Change management must ensure human experience becomes a culture organization-wide
Change management Whilst there is an element of human experience that is being pushed in organisations, it does not permeate the entire...
3 min read


4 ways RPA and BPM are relationally valuable to optimise CX
RPA systems represent an incredible tool for rapidly revitalizing companies that handle massive data transactions, to energise CX.
5 min read


3 steps to designing a strong data foundation for AI implementation to transform CX
According to a survey Customer Experience Live conducted in April 2021, the most popular AI applications that require structured data includ
3 min read


Artificial Intelligence and Intelligent Automation are transforming customer experience
Organisations have been investing heavily in omnichannel redesign to enhance their CX and sales. In the CX Live 2021 survey, 58% of companie
3 min read


3 ways changing customer behaviour is bringing growth opportunities
Before the unexpected turn of global events, customer behaviour was already constantly changing Now it is changing faster and becoming...
2 min read


Technologies are tightly bonded to CX, how to ensure their effects are exponential.
Most organisations, both in the private and public sectors, have incorporated some form of AI, automation or chatbots into their customer...
3 min read


5 ways ML can assist in customer engagement
Machine learning has shown enormous promise and will only improve in efficacy and evaluation over time. Machine learning approaches are...
2 min read


5 innovations disrupting cybersecurity and data security
Large resourceful organisations are finding it extremely challenging to keep their systems and servers safe from cyber attacks. This is...
2 min read


Is AI for everything and everywhere the utopian solution?
Whilst AI will play a huge role in customer experience in the future, the best brands will find ways to balance technology with human...
2 min read


How can you successfully apply AI to CX?
AI in the real world In order to successfully apply AI, there are three main building blocks according to Pointillist; 1. Data...
2 min read


How AI technology is being used to enable CX
AI is a powerful weapon to drive loyalty, increase growth and improve efficiency. Gartner believes that 85% of customer interactions will...
3 min read


5 top innovations disrupting the cybersecurity space
Blockchain’s unhackable model makes it great for an enterprise’s security. Its use in protecting data is highly remarkable and we can...
3 min read


3 reasons why intelligent automation should be your best friend
Intelligent Automation (IA) and Artificial Intelligence (AI) will continue their quest to enable organizations to innovate and...
2 min read


Where has it gone wrong? – 4 reasons for a crumbling data foundation
Getting the data required for an AI and IA project, preparing it for analysis, protecting privacy, and ensuring security can be a hugely...
2 min read


7 steps to avoid a cyber attack
How can businesses prevent hackers from attacking their systems? A business of any size today is vulnerable to a cyber attack. Infact, it...
2 min read
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