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Insights
Exploring trends re-imagining CX


Is AI for everything and everywhere the utopian solution?
Whilst AI will play a huge role in customer experience in the future, the best brands will find ways to balance technology with human...
2 min read


How can you successfully apply AI to CX?
AI in the real world In order to successfully apply AI, there are three main building blocks according to Pointillist; 1. Data...
2 min read


How AI technology is being used to enable CX
AI is a powerful weapon to drive loyalty, increase growth and improve efficiency. Gartner believes that 85% of customer interactions will...
3 min read


5 top innovations disrupting the cybersecurity space
Blockchain’s unhackable model makes it great for an enterprise’s security. Its use in protecting data is highly remarkable and we can...
3 min read


3 reasons why intelligent automation should be your best friend
Intelligent Automation (IA) and Artificial Intelligence (AI) will continue their quest to enable organizations to innovate and...
2 min read


Where has it gone wrong? – 4 reasons for a crumbling data foundation
Getting the data required for an AI and IA project, preparing it for analysis, protecting privacy, and ensuring security can be a hugely...
2 min read


7 steps to avoid a cyber attack
How can businesses prevent hackers from attacking their systems? A business of any size today is vulnerable to a cyber attack. Infact, it...
2 min read
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