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Insights
Exploring trends re-imagining CX


3 ways changing customer behaviour is bringing growth opportunities
Before the unexpected turn of global events, customer behaviour was already constantly changing Now it is changing faster and becoming...
2 min read


Technologies are tightly bonded to CX, how to ensure their effects are exponential.
Most organisations, both in the private and public sectors, have incorporated some form of AI, automation or chatbots into their customer...
3 min read


5 ways ML can assist in customer engagement
Machine learning has shown enormous promise and will only improve in efficacy and evaluation over time. Machine learning approaches are...
2 min read


5 innovations disrupting cybersecurity and data security
Large resourceful organisations are finding it extremely challenging to keep their systems and servers safe from cyber attacks. This is...
2 min read


Is AI for everything and everywhere the utopian solution?
Whilst AI will play a huge role in customer experience in the future, the best brands will find ways to balance technology with human...
2 min read


How can you successfully apply AI to CX?
AI in the real world In order to successfully apply AI, there are three main building blocks according to Pointillist; 1. Data...
2 min read


How AI technology is being used to enable CX
AI is a powerful weapon to drive loyalty, increase growth and improve efficiency. Gartner believes that 85% of customer interactions will...
3 min read


5 top innovations disrupting the cybersecurity space
Blockchain’s unhackable model makes it great for an enterprise’s security. Its use in protecting data is highly remarkable and we can...
3 min read


3 reasons why intelligent automation should be your best friend
Intelligent Automation (IA) and Artificial Intelligence (AI) will continue their quest to enable organizations to innovate and...
2 min read


Where has it gone wrong? – 4 reasons for a crumbling data foundation
Getting the data required for an AI and IA project, preparing it for analysis, protecting privacy, and ensuring security can be a hugely...
2 min read


7 steps to avoid a cyber attack
How can businesses prevent hackers from attacking their systems? A business of any size today is vulnerable to a cyber attack. Infact, it...
2 min read
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