Insights

Artificial Intelligence has long been thought of as a means to create entities that can mimic human intelligence. And although the...

A recent study found that brands were able to increase their sales by 67% with the help of a chatbot. Marketers want to dig deep into...

Now that the holidays are over and we’ve welcomed a new year, it’s time to crack on with work. To get you all set for the new year, we’ve...

Many companies have started to prioritize digital customer care programs, albeit at a slow pace, but some organizations are lagging...

From the start of your CX journey, the brand will need to articulate the business goals and focus on identifying what to achieve in the...

As we enter 2022 the spotlight is on the value of customer care, which ultimately raises the importance of customer journeys and...

The CX maturity model should revolve around a firm’s strengths and weaknesses. This approach removes all the ambiguities and makes CX...

Delivering an exemplary customer experience is a huge benefit for all businesses The better experiences customers obtain, the more...

Brands are leveraging cutting-edge technology to deliver an exemplary customer experience (CX) at every customer touchpoint to be ahead...

The last 5-6 years have been a turning point for CX in the Middle East region. Thus, VOC has been in the spotlight. The customer has been...

How do you evaluate ROI on CX? The ROI for CX is a long-term derivative, either coming from process gains, revenue growth, gaining...

Customer feedback is extremely important for all businesses. Budgets and resources are being allocated to getting access to quality data...

Young people look for brands that align with their personal values, and 71% of millennials and Gen Z cite the sustainability and...

Surveys have been around for a long time. But if an organization simply surveys its Customers and calls it a day, it’s not really doing...

Just as it’s a risk of us missing opportunities for more fundamental organization-wide improvements, executive escalations often also...

Do you go “above and beyond” trying to blow the minds of your Customers? Or are you simply and straightforwardly dedicated to your Brand...

CX is good to have anywhere, but it’s even better to have it everywhere. If, in your division (whichever it is), you’ve seen the...

While doing regular research on the latest CX trends and development, I get to speak to many CX professionals from several different...

Every truly successful business that wants to spend less time doing battle with client attrition really needs to start with the customer...

We do our best as Consumer Reporting Agencies to be sure the information we provide is accurate and complete, and in the face of probably...