Insights

As technology continues to blur the line between online and offline interactions, omnichannel marketing aims to enhance consumer...

Artificial intelligence is all the rage, but what might it mean for the experience industry? The first step is understanding what AI is —...

Does your CX platform have what it takes to drive results for your brand? Our experts weigh in on what’s in and what’s out for customer...

Chatbots have become practically synonymous with artificial intelligence (AI) for customer service. The chatbots that leverage AI and...

In competitive markets, increasing customer satisfaction is vital to maintaining (or increasing) market share. Customer satisfaction...

Find out how Lucy Edmunds' experience with an airline's chatbot left a lot to be desired, and how testing could have prevented this. I...

Customer experience (CX) is a crucial, yet often overlooked, aspect of any testing journey. According to a survey conducted by Qualtrics...

Leaders of the most successful businesses know that providing the best customer experience (CX) in their markets leads to greater...

With technology at our fingertips, it’s easy to see why the customer experience has evolved. To remain brand loyal, today’s consumers...

In this age of rapid digital embracement, brands are expected to deliver a high level of personalisation to their customers. Businesses...

According to the CX Live Intelligence Report 2023, a staggering 35% of the surveyed companies in the Middle East are re-evaluating their...

Call routing is a necessary feature for any organization that receives incoming calls daily, as it directs calls to the relevant entity...

Every organization in today’s digital world is putting its effort into providing customers with the latest communication option. However,...

“Our VoC programme is central to Fidelity’s culture of customer obsession. It allows us to really understand client journeys and use that...

Challenge The Dubai Police force in the United Arab Emirates (UAE) has long been viewed as one of the most progressive in the Arab world...

Listen to the webinar: Airbnb & Medallia on Innovative CX “Before we had the Medallia platform, we did have some survey data and it was...

NEW YORK, NY - November 22, 2022 - Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern...

RAYA CX is putting a spotlight on its successful CX journey with the British Council in the MENA region through our case study. RCX has...

As we emerge from the volatility of the pandemic, one thing remains in the world of retail: customers are searching for a memorable...

Retailers today face a dilemma: their Ecommerce sites have high online traffic, but low conversion rates. Brick-and-mortar stores face...