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Insights
Exploring trends re-imagining CX


Artificial Intelligence and Intelligent Automation are transforming customer experience
Organisations have been investing heavily in omnichannel redesign to enhance their CX and sales. In the CX Live 2021 survey, 58% of companie
3 min read


9 ways to collect customer feedback
The pandemic has created enormous opportunities for businesses to collect customer feedback. Customers have also become more inclined to...
3 min read


CX solutions for the next decade - AI to be a core competition differentiator for most industries
Already though, we can see the first incarnations of AI-powered CX innovations making their way into the ME market, from major banks...
3 min read


Customer experience needs to be more in the moment
Instead of looking for a one-size-fits-all solution, or even a set of solutions, organisations need to be flexible. Look for the clues...
5 min read


Blockchain technology is set to revolutionise healthcare and patient care
Since Blockchain is an incorruptible digital ledger, it tackles the problem of the protection of patient data. The purpose of the chain...
3 min read


4 principles of effective data governance
Building a data-driven culture is a meticulous task, one that is well rewarded over time. Organisations must attach goals and milestones...
1 min read


5 ways ML can assist in customer engagement
Machine learning has shown enormous promise and will only improve in efficacy and evaluation over time. Machine learning approaches are...
2 min read


Digitisation of museums amplifying engagement and visitor experience
Digitisation has been a growing trend in museums as early as a decade ago, and the global pandemic has amplified the international...
5 min read


5 innovations disrupting cybersecurity and data security
Large resourceful organisations are finding it extremely challenging to keep their systems and servers safe from cyber attacks. This is...
2 min read


Is AI for everything and everywhere the utopian solution?
Whilst AI will play a huge role in customer experience in the future, the best brands will find ways to balance technology with human...
2 min read
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