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Customer Feedback & VoC Should be at the Center of All Decision Making
Organisations that prioritise customer feedback as a key input to make their critical business decisions are the ones that will survive...


AI for customer service: how to improve CX beyond chatbots
Chatbots have become practically synonymous with artificial intelligence (AI) for customer service. The chatbots that leverage AI and...


How to measure customer satisfaction: understanding the top 4 metrics
In competitive markets, increasing customer satisfaction is vital to maintaining (or increasing) market share. Customer satisfaction...


Cyara's Unique Global Infrastructure Unveils Call Connection and Quality Insights
To proactively and accurately monitor your telecoms infrastructure around the globe, Cyara has invested in ensuring it has the most...


Taking Flight with Chatbots
Find out how Lucy Edmunds' experience with an airline's chatbot left a lot to be desired, and how testing could have prevented this. I...


Testing for Superior CX with Cyara
Customer experience (CX) is a crucial, yet often overlooked, aspect of any testing journey. According to a survey conducted by Qualtrics...


Creating a customer experience maturity model: measuring CX progress
Leaders of the most successful businesses know that providing the best customer experience (CX) in their markets leads to greater...


Zoom on Zoom: How we’re reinventing customer experience from the inside out
With technology at our fingertips, it’s easy to see why the customer experience has evolved. To remain brand loyal, today’s consumers...


Steps To Leverage The Power of AI: Revolutionising CX Personalisation
In this age of rapid digital embracement, brands are expected to deliver a high level of personalisation to their customers. Businesses...


7 Mistakes To Avoid When Mapping Customer Journeys
According to the CX Live Intelligence Report 2023, a staggering 35% of the surveyed companies in the Middle East are re-evaluating their...


How Agents Benefit from Automated Interaction Summaries
An agent logs in to her computer and sees she has been assigned a callback to a customer who reached out the previous day about a missing...


Best Practices for Managing Customer Complaints in Call Centers
Call centers are the front line of customer service for many companies, and they play a crucial role in maintaining customer satisfaction...


6 Ways call routing will improve customer service
Call routing is a necessary feature for any organization that receives incoming calls daily, as it directs calls to the relevant entity...


The Buyer’s Guide to Live Video Shopping Solutions
Everything to look for to maximize conversions and average order value Live video shopping is taking the Retail and Ecommerce worlds by...


8 Live commerce trends changing the online shopping landscape
Live commerce is the ultimate crossroads of retail sales and social media, where brands can combine the personal shopping experience of...
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