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Insights
Exploring trends re-imagining CX


The futuristic customer-led model powered by digital twins
AI and automation form the backbone of digital twins. By feeding the digital twin with data, enterprises can test the physical...
3 min read


Re-imagining future product development with intelligent automation and digital twins
Enterprises must leverage intelligent automation and AI to fuel digital twins with modelling and data to reshape the future of the...
2 min read


Why should oil and gas enterprises embrace the digital twin technology?
Globally, leading oil and gas companies are strengthening their frameworks to increase resilience and agility, by leveraging automation....
5 min read


53% growth of intelligent automation in the oil and gas industry
The majority of oil and gas companies globally are distressed with their current manual operating systems. Businesses are implementing...
4 min read


3 stages of an enterprise automation program lifecycle
There are clear guidelines that help companies prepare for their automation projects and leverage sustainable competitive advantage by...
3 min read


5 challenges when automating and unifying your digital ecosystem
There are five key challenges businesses leaders face when automating and unifying their digital ecosystem. 1. Lack of structured data At...
2 min read


5 questions to ask before commencing your automation journey
Leading enterprises worldwide are moving their value chains towards an automated system. However, the progress of all automation...
3 min read


How to build enterprise resilience through intelligence automation
According to current research, organisations will spend $2.4 billion on RPA and IA transformation in 2022. As hyper-automation and...
3 min read


How Go-MMT, India’s leading OTA brand, boosts its hotel partner engagement by 20%
Go-MMT is India’s leading online travel company with an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo, and...
6 min read


How do you achieve 54.1% uplift in conversion of new visitors?
DODuae.com is one of UAE’s largest online shopping stores. Started in 2015, it managed to rapidly grow its traction because of its...
3 min read


Tech Trends - Digital transformation in BFSI
As the Middle East customer expectations evolve, CX and digital systems need to be ready to deliver instant expectations, zero physical...
3 min read


Adopting AI and emerging technologies to amplify the CX journey is important
With digital CX taking centre stage in most organisations, the role of CX Leaders is to assess emerging technologies and build a business...
2 min read


Change management must ensure human experience becomes a culture organization-wide
Change management Whilst there is an element of human experience that is being pushed in organisations, it does not permeate the entire...
3 min read


4 ways RPA and BPM are relationally valuable to optimise CX
RPA systems represent an incredible tool for rapidly revitalizing companies that handle massive data transactions, to energise CX.
5 min read


3 steps to designing a strong data foundation for AI implementation to transform CX
According to a survey Customer Experience Live conducted in April 2021, the most popular AI applications that require structured data includ
3 min read


Artificial Intelligence and Intelligent Automation are transforming customer experience
Organisations have been investing heavily in omnichannel redesign to enhance their CX and sales. In the CX Live 2021 survey, 58% of companie
3 min read


3 ways changing customer behaviour is bringing growth opportunities
Before the unexpected turn of global events, customer behaviour was already constantly changing Now it is changing faster and becoming...
2 min read


Technologies are tightly bonded to CX, how to ensure their effects are exponential.
Most organisations, both in the private and public sectors, have incorporated some form of AI, automation or chatbots into their customer...
3 min read


5 ways ML can assist in customer engagement
Machine learning has shown enormous promise and will only improve in efficacy and evaluation over time. Machine learning approaches are...
2 min read


5 innovations disrupting cybersecurity and data security
Large resourceful organisations are finding it extremely challenging to keep their systems and servers safe from cyber attacks. This is...
2 min read
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