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Insights
Exploring trends re-imagining CX


A Guide to Contact Center Analytics: Improving Customer Satisfaction and Operational Efficiency
Contact center analytics represent the gathering and reporting of customer data. By utilizing this data, businesses can improve the...
12 min read


Voice of the Customer: Creating a Connected Customer Experience
Born Digital, Episode 6 Recap The race toward digital transformation is on, with investments in these efforts expected to reach $3.4...
4 min read


12 best practices to make your help content more effective
Whether it's a printed user manual or an online knowledge base (KB), the help content that comes with a product or service plays a vital...
6 min read


Data-Driven Customer Experience Insights From the QSR Industry
The global QSR Market reached $232.3 billion in 2021 and is projected to grow to $308 billion from 2022 - 2027 with a CAGR of 4.9%....
8 min read


Customer Feedback & VoC Should be at the Center of All Decision Making
Organisations that prioritise customer feedback as a key input to make their critical business decisions are the ones that will survive...
3 min read


How Community Engagement at Careem Powers the Middle East’s Super App
A responsive social presence and a focus on customer experience have been key to rapid growth for Careem. Careem, the multi-service...
5 min read


Agility in customer feedback collection: the when, where, and what of feedback data
Customer feedback enables organisations and brands to collect information on a customer’s experience with you. Why did they buy? What did...
3 min read


Importance of closing the loop on customer feedback
Feedback is central to building customer centricity in your organization. By sharing customer feedback with all departments and internal...
2 min read


Customer experience management is about creating opportunities
We are entering an unprecedented time of challenges and opportunities for the ME consumer sector, as the impact of ramped-up...
2 min read
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